Snoop Dogg has long been synonymous with his iconic “smoke weed every day” mantra, and now, he’s turning that signature line into a full-circle business move in his hometown.
The rapper and serial entrepreneur is gearing up to open his second cannabis dispensary, S.W.E.D. (Smoke Weed Every Day), in his hometown of Long Beach. Blending nostalgia with innovation, the space channels early hip-hop energy through bold, street-inspired design, vibrant visuals, and throwbacks to Snoop’s rise. Inside, the store feels like an immersive experience, complete with retro arcade games, live DJ booths, a personal lounge curated by Snoop, and a hologram of the beloved icon.
Every detail, from the music to nods to local culture, reflects the city’s influence on his exciting journey, turning the opening into more than just a business move – it’s a homecoming.
Snoop Dogg Set To Open Second S.W.E.D. Location In Cali
Snoop is ready to blaze a new trail in Long Beach, his hometown, with the opening of his second S.W.E.D. location. The new store, located at 2115 E. 10th Street in Long Beach, is set to officially open on May 9.
The new store represents a full-circle moment for the rapper, honoring the city that helped to shape his vision and legacy. The store will include street-inspired visuals, throwbacks to the classic Snoop era, retro arcade games, Snoop’s personal lounge, two live DJ booths, a state-of-the-art hologram of Snoop and much more.
Every element of the new store was intentionally designed to celebrate Long Beach’s culture and community that helped Snoop’s journey.
Snoop Dogg Has A Strong Commitment To Supporting California’s Cannabis Industry
Opening a second S.W.E.D. location further reinforces the rapper’s continued commitment to supporting equitable growth within California’s cannabis industry and beyond. S.W.E.D. helps to not only expand Snoop’s cannabis footprint but also helps to honor the culture and create equitable job opportunities in the community.
“Long Beach made me who I am,” Snoop said, according to a press release sent to The Blast. “Opening S.W.E.D. in Long Beach is my way of showing love to the community that showed love to me. We’re creating jobs, opportunities, and a space that celebrates the culture.”
The Blast Was On Hand For The First S.W.E.D. Location’s Grand Opening
Snoop’s first S.W.E.D. location, not too far from LAX Airport in Los Angeles, opened in July 2024. The Blast was on hand for the opening celebration and got the chance to tour the brand-new store.
This store isn’t just for the cannabis connoisseur; it’s also for the die-hard Snoop fan or anyone who loves pop culture and nostalgia. This store is more of an experience than just your typical dispensary from the moment you walk in. The famous wooden Death Row Records chair greets you near the entrance and is the perfect spot for a memorable photo.
Pop Snoop Was A Proud Dad At The Opening Celebration
Snoop’s dad, Vernell Varnado, also known as Pop Snoop, was at the opening celebration of the first S.W.E.D. location. He told The Blast exclusively what he likes the most about the store.
“I like the whole thing. I like the setup, I like the booth, and I like the old-school stuff,” he told The Blast enthusiastically. “This store has a different vibe, but the good part about it is it’s in the hood. That’s what I like about it.”
He also told The Blast that when Snoop was younger, he used to tell him to be better than him and be above it all, and that’s clearly advice Snoop took.
“People give him a bad rap, but he always seems to just keep moving,” Pop Snoop said. “As a father, I respect him more because he always gives back.”
Snoop Dogg Stays Booked And Busy
Was there ever a time you can remember that Snoop wasn’t doing something newsworthy? We’ll give you a minute to think but promise there aren’t many.
In addition to opening his second S.W.E.D. location, he also recently revealed that he’s teaming up with Lil Baby for an expansion of Dr. Bombay Ice Cream, that was founded by Snoop and his son Cordell Broadus.
According to PEOPLE, Broadus said, “Bringing Lil Baby into Dr. Bombay was a very intentional move. Lil Baby has built one of the most authentic brands in music, and he understands how to connect people at scale.”
He continued that this “isn’t about a name — it’s about aligning with someone who sees our long-term vision and can help us build something that lasts for the next generation of ice cream lovers.”
What can ice cream lovers expect? Some “90s nostalgia” mixed with “bold, accessible flavors,” such as Iced Out Orange Cream, Sticky Caramel Apple, Baked Blueberry Muffin, and more.
