Rosarium Health, a company enabling aging at home, has raised $6 million in seed funding and secured partnerships with several Medicaid and Medicare Advantage plans, the company shared with MedCity News exclusively.
The startup’s platform enables in-home assessments conducted by occupational and physical therapists, as well as home modification recommendations like fall prevention. It also helps with in-home installations and renovations, such as accessible ramps and stair lifts. In addition, it supports automated documentation, prior authorization and claims submission. Rosarium Health has a network of more than 800 clinicians and 3,000 contractors across 34 states.
“We deliver and pay for healthcare in the home at scale, enabling individuals to age with dignity,” said Cameron Carter, founder and CEO of Rosarium Health. “We coordinate the full lifecycle of home-based interventions from referral, clinical assessments and home modification recommendations to contractor execution, prior auth documentation, and reimbursement, all through a single coordinated system. Essentially, we help turn the home into a reliable and comfortable site of care, rather than leaving families and providers to navigate a fragmented process on their own.”
The seed round was led by Kalos Ventures, with support from ResilienceVC, Rock Health Capital, Symphonic Capital, American Family Insurance Institute for Corporate and Social Impact, Black Tech Nations Ventures and The Council. In total, Rosarium Health has raised $9 million.
“We’re excited to back Cameron because he and the team at Rosarium are building the infrastructure healthcare needs right now to make the home a safe and comfortable place of care,” said Kate Ballinger, investor at Kalos Ventures, in a statement. “By integrating clinical insight, operational execution, and financial workflows into a single automated platform, they’re transforming a historically fragmented process into a coordinated system.”
The financing is being used to expand its partnerships with Managed Medicaid and Medicare Advantage plans, particularly deepening its presence in California and states in the Northeast, Carter said. The company is also scaling its clinician and contractor network and investing in its platform technology.
Rosarium Health is already deepening its presence in California, as it also announced on Wednesday that it is now partnering with CalViva and Community Healthplan of Imperial Valley. It is now in-network for 1.2 million Medicare and Medicaid lives, and expects to reach 4 million by the end of the year.
“These partnerships expand access to covered home-based interventions for underserved populations, particularly in Medicaid and Medicare Advantage communities, while also demonstrating growing payer demand for scalable infrastructure that can operationalize these benefits,” Carter said. “It’s a sign that home-as-healthcare is moving from concept to reality no matter where the person resides.”
According to Carter, the home is the most “underutilized” site of care. Home modifications can clinically reduce fall risk by almost 40%, and studies show that every $1 of essential home repairs can prevent up to $19 in Medicaid spending.
Ultimately, Rosarium Health’s goal is “for the home to become the primary setting for healthcare. We know we can help millions more people age safely in place, improve quality of life, reduce caregiver burden, and materially lower healthcare costs across the system,” Carter said.
Photo: nito100, Getty Images
