Tom Brady is bringing his competitive habits into the world of finance, and he’s taking the Kelce brothers along for the ride.
The seven-time Super Bowl champion announced his role on the JPMorgan Chase Athlete Council this week. An Instagram post tagged #JPMCPartner made it official. The hashtag signals a paid partnership with the bank. Brady didn’t make it about himself, either. He used the moment to point young athletes toward Jason and Travis Kelce’s New Heights Show as a blueprint worth studying.
“Two guys who are a pretty good example for young athletes to look up to,” Brady wrote, tagging the show alongside JPMorgan and Chase. “Glad I could share what we’re up to with the JPMorganChase Athlete Council!”
New Heights launched in late 2022 and has grown into one of the most successful athlete-hosted shows in the country. Jason retired from the Philadelphia Eagles in 2024 after more than a decade as one of the most dominant offensive linemen the league has seen. He and Travis now co-host a weekly show. They cover football, family, and plenty in between. Travis’s relationship with Taylor Swift brought in a whole new crowd. People who’d had zero interest in football before Travis and Taylor became a thing started tuning in every week.
That crossover appeal is exactly why Brady’s shoutout makes sense. New Heights isn’t just a sports podcast. It’s a business and a media platform. It’s what a smart post-career playbook can look like. Brady pointing to it from a JPMorgan stage sends a clear signal about what this Athlete Council is actually pushing.
The JPMorgan Chase Athlete Council connects elite athletes with financial tools and wealth management resources. The goal is to help athletes plan ahead, not scramble after the contracts stop coming. Brady’s involvement fits his post-retirement pattern naturally. For two decades, he was the face of professional football. Seven Super Bowl rings will do that to a reputation. Now he’s channeling that credibility into something off the field.
He stepped away from the game in February 2023. Since then, Brady has moved into broadcasting and business. He also secured a minority ownership stake in the Las Vegas Raiders, approved in late 2023.
Pairing that kind of resume with the Kelces’ media success is smart optics for JPMorgan. It’s also a real lesson for any young athlete paying attention. The playing years end. The platform you build around yourself doesn’t have to.
New Heights is still going strong heading into the 2026 NFL season. Travis is still in Kansas City. Jason has settled into a media career that suits him just as well as any center snap ever did.
Brady calling them out as examples is the kind of co-sign that actually carries weight. These aren’t guys who stumbled into a podcast. They’ve done the work and built a real audience. They figured out early that a sports career is only one chapter. Brady’s making sure young athletes know there are more chapters ahead.
