TWICE played Turin, Italy this week as part of the THIS IS FOR WORLD TOUR, and the group made sure the city knew it mattered.
The official @twicetagram Instagram account posted a short note after the show: “Thank you, TURIN 💙” The announcement found a warm reception globally. More than 167,000 people liked it – a meaningful number for a tour-update post rather than a new music reveal.
Turin isn’t a standard stop on most K-pop world tours. Adding it to the THIS IS FOR itinerary reflects something real about how JYP Entertainment is approaching the European portion of this run. Italy has a genuine K-pop audience, one that’s grown steadily over the past several years. A TWICE headline date there gives that community a proper night, not just a festival appearance or a neighboring country’s arena crowd.
The THIS IS FOR WORLD TOUR draws its name from the group’s album of the same title. The run has covered cities across Asia and North America. This European leg extends what’s already been a substantial touring cycle. TWICE launched under JYP Entertainment in October 2015 as a nine-member group. The members are Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. Member changes are common in K-pop, but TWICE has kept the same nine together through more than a decade of releases and touring.
TWICE’s live shows have always drawn strong reviews. The choreography is detailed and carefully rehearsed. The production values run high. Their fanbase, called ONCE, follows each tour date closely. Fan cams, set-list breakdowns, and highlight clips spread across social platforms within hours of a show’s final bow.
A decade in, TWICE occupies a specific place in K-pop. They’re not newcomers building momentum. They’re a group with a long track record making deliberate choices about where they perform. Bringing the THIS IS FOR tour to Italy is one of those choices.
European fans have pushed for more TWICE dates on the continent for a while now. The group has made European appearances before, but a proper world-tour headline stop in Italy is something different. Italian K-pop fans have watched other markets get more consistent touring attention. Now they have a TWICE night to point to. Turin joining the THIS IS FOR itinerary suggests Europe is being treated as a real part of this tour, not an afterthought.
JYP Entertainment hasn’t confirmed further European stops. Tours that start landing in new cities tend to keep expanding, though. The momentum usually carries.
TWICE leaves Turin with another city on the board and another crowd thanked. The 167,000 likes on the announcement show the fanbase is paying close attention to every step of this run.
