WestJet has renewed its long-standing partnership with the Toronto Blue Jays by taking it to new heights – 35,000 feet to be exact. The airline unveiled a specially designed co-branded Toronto Blue Jays Boeing 737 MAX 8 aircraft, connecting fans in communities across Canada and reinforcing WestJet’s position as a leading national airline.
Samantha Taylor, WestJet Group Executive Vice-President and Chief Experience Officer, said that: “Our renewed partnership with the Toronto Blue Jays represents a shared commitment to bringing Canadians closer together through meaningful, memorable moments.”
Taylor continued: “Together, we are creating opportunities to connect fans to the game they love while celebrating the spirit of community that unites us across the country. Our co-branded aircraft is a bold and visible symbol of that connection, proudly showcasing our partnership from coast-to-coast-to-coast and reinforcing our shared dedication to delivering exceptional experiences for Canadians.”
The co-branded livery on WestJet tail #386 was revealed during a special celebration at the WestJet YYZ hangar this week with close to 1,000 WestJetters, Toronto Blue Jays representatives, and community members gathered to commemorate the long-standing partnership and get an insider look at the aircraft livery.
Among those celebrating the occasion were Toronto Blue Jays alumni Edwin Encarnación and Pat Borders, and there was even an appearance from ACE, the Toronto Blue Jays’ beloved mascot.
The livery connects the dynamic energy that defines both WestJet and the Toronto Blue Jays. The iconic colours paired with the sweeping design depict the action of an aircraft at takeoff and the arc of a ball soaring off the bat. Guests should keep their eyes to the skies as the aircraft is scheduled to take its first flight from Toronto Pearson International Airport on June 24.
Steve McClelland, Vice President, Loyalty and Strategic Partnerships, WestJet, said that: “This partnership with the Toronto Blue Jays is rooted in uniting Canadians through shared experiences, a deep love of the game and building connections that go beyond the field.”
Originally established in 2012, the renewed agreement coincides with a milestone year for both organizations, as the Toronto Blue Jays celebrate their 50th season and WestJet marks 30 years of connecting Canadians. The new livery and WestJet’s newest player ambassador, Ernie Clement, are just a few of the moments that celebrate the iconic partnership.
Mark Ditmars, Vice President, Partnerships, Toronto Blue Jays, said: “Our partnership with WestJet has been instrumental in bringing Blue Jays baseball to fans across Canada. As we celebrate our 50th season, this renewed commitment – and the unveiling of this co-branded aircraft – reflects our share values of teamwork and building community.”
Go to www.westjet.com/bluejays for more.
