Despite being the brains behind the powerhouse brand, Good American, Khloè Kardashian and her business partner, Emma Grede, are said to no longer be friendly.
The English entrepreneur, who is also in business with Khloe’s sister, Kim Kardashian, used to be a close pal of the Kardashian-Jenner clan.
However, the relationship took a shocking turn earlier this year with a social media move that revealed there was more behind the scenes.
With the feud between Grede and Khloè taking center stage, a close source dished on what went down, suggesting the reality star wasn’t putting the most effort into the brand.
“Over time, Khloè just wasn’t as involved – she started canceling events and not promoting the brand,” the insider alleged. “She has a lot on in her personal life, as fans know, but Emma is a businesswoman first and foremost, and that just didn’t wash with her.”
The “KUWTK” star reportedly couldn’t make the business a “priority” due to her personal life, leaving Grede to do the hard work. “I don’t think Khloè & Emma are on speaking terms now,” the informant told The Sun.
It comes as no surprise, as Khloè has previously confirmed on an episode of her podcast that her brand, Good American, was doing well enough to “sustain on its own.”
She is also said to have unfollowed Grede on Instagram earlier this year.
Emma Grede No Longer Wants To Be In Kardashians’ Shadow
As stated, Khloè isn’t the only Kardashian-Jenner member that Grede has used her business chops for.
In 2019, she collaborated with elder sister Kim on her super-successful shapewear company, SKIMS. Grede also helped launch Kylie Jenner’s brand KHY four years later.
With her being such an integral part of the Kardashians’ successful empire, the business mogul is ready to stand in her own light, explained a source.
“As her profile has grown over the last few years, Emma wants her own hard work recognized,” noted the insider.
Nevertheless, Grede’s rift with Khloè didn’t extend to her other sisters. “The fallout with Khloè didn’t affect Emma’s relationship with Kim or the rest of the family; they’ve compartmentalized that off, but it’s very much a business-only relationship,” added the informant.
Did Grede Shade Khloè Kardashian On Her Podcast?
Although neither party has addressed the rumored feud, fans speculate that Grede fired shots at her former business partner on air.
During an episode of her podcast “Aspire” where Cardi B appeared, the duo discussed choosing an entrepreneurial colleague.
“Oh my God, please y’all – if you ever want to build something, please choose good partners. “Not everybody with money [is a] good partner,” Cardi declared, to which Grede responded, “Oh yeah, say that again.”
Many interpreted it as a jab at Khloè, with the source adding:
“Going their separate ways professionally has not been easy, and it has affected Emma and Khloè’s friendship, because it’s hard to move past ending a working partnership and there are grievances on both sides.”
Khloè Kardashian Has A New Reality Show With Her Girls
Reports on Khloè and Grede’s friendship come after it was confirmed the socialite is debuting her own reality show with Hulu titled “The Girls.”
The upcoming show follows the lives of her close pals as they navigate friendship and motherhood while being business owners.
As confirmed by The Blast, the cast includes her group of friends, such as twins Malika and Khadijah Haqq as well as Yris Palmer, Olivia Pierson, Nicole Williams English, and Natalie Halcro.
The big news was shared in a social media clip with Khloè gushing that she was thrilled to introduce her “chosen family” to the world.
A New ‘Crazy’ Direction For Her Podcast
The new reality show isn’t the only venture the reality star has in store for her fans. As The Blast reported, her video podcast “Khloé in Wonderland” will be quite different from its first season.
The mother-of-two dished about the changes in an interview, revealing she desires to “branch out a little bit more.”
As for what she hopes to switch up, Khloè teased she was entering “different genres,” dabbling in conspiracy theories, self-help, and other entertaining topics.
