Meghan Markle has officially launched As Ever, a new lifestyle brand with an origin story that starts, quite literally, in her own garden.
The brand made its debut this week via the official As Ever Instagram account. The launch post offered a warm note about how the concept came together: “What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.”
It’s an intimate way to open a brand. Meghan grew the fruit herself and made the preserves in her own kitchen. From that small, domestic act, something larger took shape.
As Ever is framed as a curated lifestyle brand built around everyday moments. The language of “surprise and delight” hints at something approachable and a little playful. The full product range hasn’t been announced yet, but the homemade preserves at the heart of the origin story are expected to anchor the first offerings. For a brand just getting started, that personal, kitchen-table foundation is a genuine selling point.
None of this should surprise anyone familiar with Meghan’s Montecito life. She’s been vocal about her love of cooking and home life. Her Netflix lifestyle series “With Love, Meghan” premiered in early 2025 and gave viewers a warm look at her kitchen and the satisfaction of cooking from scratch. The show put her homemade recipes front and center. As Ever grows naturally from that same foundation.
Meghan first became widely known as an actress on the USA Network drama Suits. She and Prince Harry stepped back from royal duties in early 2020 and relocated to Montecito, California. She’s spent the years since building a new creative identity. A lifestyle brand centered on her garden and kitchen fits that identity well.
The lifestyle market is competitive, and celebrity brands face genuine skepticism. As Ever has something going for it, though. The origin story is specific and verifiable. The garden exists. The preserves came from it. Many celebrity brands arrive polished but vague. As Ever’s founding detail is the opposite of that.
The brand’s name carries a quiet meaning too. “As ever” suggests continuity, a sense that this is simply how she’s always lived and worked. The collections may eventually expand beyond preserves into home goods or kitchen products. Either way, that sense of intention feels baked into the label from the start.
The launch is measured and calm. What comes next is still taking shape. For a brand built on patience and homegrown produce, that feels about right.
