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    Home»Fashion & Lifestyle»US Fashion & Lifestyle»The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom
    US Fashion & Lifestyle

    The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom

    Sheena Butler-Young, Diana PearlBy Sheena Butler-Young, Diana PearlJuly 15, 2026No Comments1 Min Read
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    The Debrief | The Anti-Unicorn Playbook That Beat Fashion’s DTC Boom
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    BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.

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    Sheena Butler-Young, Diana Pearl

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