Author: Sheena Butler-Young, Diana Pearl
BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.
BoF editor Diana Pearl joins Sheena Butler-Young to unpack how a generation of independent brands rejected the venture-backed DTC playbook — and why that slower, more disciplined approach ultimately paid off.