Rebel Wilson is killing two birds with one stone with her latest collaboration.
The “Pitch Perfect” actress is the Chief Wellness Ambassador for the weight management brand Noom and starred in a new ad for their latest campaign.
The best part: Rebel Wilson’s co-star is none other than someone who inspired her to embark on a wellness journey and transform not just her body but her whole life.
Wilson starred in a new weight management campaign that saw her sharing the screen with her oldest daughter, Royce. The little girl appeared at the end of the ad for a mother-and-daughter moment in the kitchen, which touched the actress’s heart in more ways than one. In her words:
“Acting alongside my oldest daughter, Royce, in the new Noom campaign was a dream come true, and she is perfect for this because she is really my ‘why’ when it comes to being healthy.”
Wilson confessed to PEOPLE that she initially embarked on a weight loss journey not to change her appearance but to become healthy for children. She explained that she wanted to “have a child and do IVF successfully,” which meant getting her body into its overall best shape possible.
Wilson kept gushing about her ad with Royce, declaring that it “meant the absolute world” to share the screen with her daughter for the first time. She also shared pictures of the little girl in between takes, capturing her coloring and reading.
The Noom’s “Lose for Keeps” ad shared on YouTube showed the TV personality being a mom in the kitchen. She was cooking and preparing snacks for her kids while sharing the benefits of GLP-1s. She described them as “a mute button for food noise,” but they weren’t a permanent solution.
According to Wilson, weight management was needed to maintain the effects of GLP-1s after stopping the meds and credited Noom for helping her. Royce runs into the frame at the end, with the proud mom picking her daughter up and playfully using her to exercise before sharing a hug.
Rebel Wilson’s GLP-1 Journey Started After She Lost Weight
In an interview with OK Magazine, Wilson stressed that her collaboration with Noom shouldn’t be mistaken for a GLP-1 weight loss confession. She explained that she lost weight without the meds and only started using them to maintain her goal weight.
GLP-1s weren’t meant to help the entertainer shed more pounds but to help her fight the urges. “Those intruding thoughts and feelings to grab the chocolate bar instead of a protein bar were constant, and the GLP-1s help me to manage that,” she said.
According to the Hollywood star, the food noise grew stronger whenever she was stressed and wasn’t sleeping well. GLP-1s were good at muting the urges, but the noise came back whenever she was off the meds. Then she found Noom, which allegedly helped her make healthier choices.
More About The MTV Movie Award Honoree’s Children
Wilson reflected on her motherhood journey in a 2023 interview with TODAY, revealing that she was nearly 40 when she decided to freeze her eggs. At 42, she was ready to welcome a child but chose surrogacy for many reasons.
The Australian actress explained that she could carry the baby, but it would have been a challenging process due to her age and battle with polycystic ovary syndrome (PCOS). She eventually welcomed her first child with her then-fiancée Ramona Agruma in November 2022.
Hollywood Life reported that the couple welcomed their second daughter in May 2026. The child, Rose Estelle Wilson, was born after what her mothers described as a long fertility journey. The baby came to fruition after IVF treatments and a number of challenges that made the process a high-risk pregnancy.
Rebel Wilson’s Weight Management Ad Follows Her Legal Drama
Wilson’s sweet mother-and-daughter ad follows the drama surrounding her directorial debut, “The Deb.” The Blast covered the story in May, reporting that the actress had clashed with a producer over allegations of sexual misconduct.
The Australian star got slammed with a defamation lawsuit and moved to have it dismissed, but her request was rejected. She suffered a second blow in May when a court of appeals upheld the decision to reject her dismissal demands under California’s free speech protections.
The ruling meant Wilson would have to face the allegations against her in court and prove that her comments were true and not knowingly false or malicious. She had accused producer Amanda Ghost of having inappropriate contact with a young actress named Charlotte MacInnes.
