And just like that, Beyoncé adds another company to her name!
The iconic singer now has sole ownership of her American whisky Brand, SirDavis, which she initially co-launched in honor of her great-grandfather. The drink is said to offer an experience deeply inspired by the singer’s Southern roots.
Besides Beyoncé’s established presence as an entertainer, she has gained ground as an entrepreneur with a number of successful businesses such as her hair care brand, Cécred, and athleisure/sportswear brand Ivy Park.
After partnering with Moët Hennessy for almost four years to create the bubbling American whisky brand, the shares are now fully in Beyoncé’s name. The pair came together in 2022 to create the brand and release the no-age-statemented expression named after the Texas native’s great-grandfather in 2024.
So far, no reason has been disclosed for Moët Hennessy’s decision to sell its undisclosed stake in the business to the singer. However, a statement released by a spokesperson for SirDavis confirmed the sole ownership status of the brand.
“SirDavis starts its new independent chapter, after a nearly four-year transformative collaboration through creation, development and launch,” the spokesperson began. “Knowles-Carter… takes full ownership and control, making SirDavis a woman-, family-, and Black-owned company.”
SirDavis Has Gone To Different Continents
The financial details of the deal between Moët Hennessy and Beyoncé marking the full transfer of ownership were not immediately available. Global Drinks Intel, however, gave some details of the brand’s financials.
The American whisky kicked off in the US and UK with an SRP of US$89 in the United States and GBP79 in the UK, which is about 102.50 US dollars. Initially, Moët Hennessy declined to reveal details about where the whisky was actually being produced.
By April 2025, Moët Hennessy had expanded SirDavis’ reach to include Asia’s global travel retail chanel. The wine and spirits division of LVMH marked its second successive revenue growth since 2023 with a 5% increase in revenue. SirDavis stands as a popular and award-winning American whisky with a unique blend and bespoke recipe.
Beyoncé Shared Her Inspiration For The Whisky Brand
Beyoncé’s brand pays homage to her Southern roots. The whisky has an unusual maturation process and distinct taste profile influenced by Scottish and Japanese styles. The name, as earlier stated, was chosen after her great-grandfather as her way of connecting with hom through a shared legacy.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him,” Beyoncé said in a previous statement.
Every detail for SirDavis was well thought out, up to the bottle design. The peculiar bottle has the logo, which features a horse symbolizing both strength and respect. As shared by Afrotech, the singer wanted a drink that empowers people to experience something new and unique while respecting tradition.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” the Grammy-winning artist expressed. It should be noted that her husband, popular rapper Jay-Z, became a billionaire via the whisky industry.
The ‘Cowboy Carter’ Artist Wanted To Break The Stereotype With Her Brand
Beyoncé previously explained that she was hands-on in crafting the unique recipe for SirDavis to ensure it maintains sky-high quality. In addition to this, her other mission is to introduce whiskey to people who “don’t know they love it yet” and break the stereotype that whiskey is only for “old men in smoky bars.”
The singer stands by the notion that more women would love whiskey if they gave it a try. The Destiny’s Child vocalist recalled her first time trying whiskey. As shared by The Blast, she recalled a nice, warm yet strong feeling from the drink.
With time, the mother of three learned that “whiskey isn’t something you just shoot down. It’s a commitment.” She also loves the color, smell, and stories that come with sipping fine-quality whiskey, which seemingly influenced her in making SirDavis.
To Beyoncé, making whisky is an art form that requires deep attention to detail every step of the way. The end product sits pretty in a glass for anyone who “appreciates depth, complexity, and a bit of mystery.”
Beyoncé’s Fans Had A Good Laugh Over Multiple Brand Launches
Last year, after the iconic singer announced her new perfume line CELUMIERE, which came shortly after SirDavis and her haircare brand Cécred, many fans began to joke about the product prices.
They poked fun at going broke trying to patronize their idol’s brands as well as purchase tickets for her tour at the time. Many supporters of the Grammy-winning artist also praised her for business etiquette.
As shared by The Blast, some even asked if Beyoncé was in debt while others hilariously declared they were poor and that the singer was breaking their wallets.
“Bey, please one thing at a time. We are poor,” a fan noted while another added, “You may not break our soul, but you broke our wallets.”
Several followers went hard on Beyoncé, claiming that she was aggressively chasing their pockets and coming for their hard-earned money based on the prices of her London show’s tickets, which reportedly got as high as $872.
Congratulations, Beyoncé!
