Ayo, aespa heard Japan calling. The K-pop quartet officially announced their first Japan mini album, titled “KISS N TELL,” on their official Instagram. The release is set for July 24, 2026 at 0AM KST/JST. Pre-orders are live right now.
Eleven days. That’s how long the MY, aespa’s official fanbase, have to wait.
The announcement came with a Poster Version visual preview of the album art. Tracklist and feature details haven’t been revealed yet. The title, the date, and the cover art did all the work. The fandom ran with it.
The Instagram post cleared 276,000 likes. For a still image with no audio teaser or video clip attached, that’s a real number. It tells you exactly how locked in the MY are heading into this release.
“KISS N TELL” is a meaningful milestone for the group. Aespa debuted under SM Entertainment in November 2020, with members Karina, Giselle, Winter, and Ningning. Giselle is Korean-Japanese, giving the group a personal connection to the market they’re stepping into. They’ve become one of the most internationally recognized acts in K-pop. Their world tours have drawn serious crowds across multiple continents. But a Japan-specific mini album is its own kind of statement.
Japan is the second-largest recorded music market in the world. K-pop acts releasing dedicated Japan projects are usually at a specific career point. They’ve built enough of a local fanbase to support a full promotional cycle. That typically means Japanese-market physical editions, localized promotions, and appearances on Japanese music programs. Many K-pop groups use a Japan debut mini album as the foundation for a longer presence there. Aespa going this route confirms they’ve reached that level.
The timing is notable too. The album drops at 0AM KST/JST, a simultaneous midnight release across both South Korea and Japan. That synchronization is intentional. It treats Japanese fans as a primary audience, not an afterthought.
The album title pulls from an old English phrase about revealing secrets from a romantic encounter. “Kiss and tell.” It’s a confident, playful name that fits the group’s style.
Pre-orders for “KISS N TELL” are open now through the group’s official link. The album drops July 24 at midnight. For the MY, you already know what to do. For everyone else, this is a good time to start paying attention to aespa.
