Author: Brennan Kilbane
In an age of content oversaturation, brands are spending more to make their events and environments stand out — even if these moments are more fleeting than ever.
The Omani fragrance house charted record growth, despite disruptions in its home region.
Beauty lines rarely struggle to generate buzz when they launch. A famous face, a splashy marketing stunt and a single viral product can generate headlines and fast revenue. This success is often fleeting. This case study explores how to create, scale and execute an enduring, future-proofed beauty label.
The ‘Euphoria’ actor is the newest face of Chanel’s flagship men’s fragrance franchise, which will debut a new campaign this May.
The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently as global competitors have gained.
A US bankruptcy judge said on Friday she would approve the cosmetic brand’s restructure, which sees new owner GDA Luma assuming control of the new company.