Author: Eric Sylvers
The very strategy the Italian luxury house used to maintain its fiercely guarded independence — funding expansion through debt instead of selling equity — is putting pressure on the company as it attempts to navigate a punishing sector-wide slowdown.
Luxury brands experimenting with artificial intelligence in advertising frame the technology as a creative bonanza that allows them to imagine worlds that couldn’t be staged, shot or produced by human hands alone. Whether those campaigns flourish or fail depends less on the technology than on how it is deployed. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
War in the Middle East is weighing on prospects for the sector’s rebound, but analysts are sticking to their growth forecasts — for now.
Fashion’s wholesale ecosystem is in the midst of structural reset.For decades, multibrand retail has played a critical role in the industry. For emerging labels, landing the right boutique or department store offered credibility, visibility and a foundation for growth. For established brands, wholesale provided scale, geographic reach and revenue diversification without the fixed costs of operating stores.Today, that system is under acute strain. A wave of bankruptcies and restructurings — from Matches fashion to Ssense and most recently Saks Global — has forced brands of all sizes to reassess the role multibrand retail should play in their businesses. While Chapter…
Wholesale remains essential for the luxury industry, but the rules of engagement have changed. Brands need to know how to minimise the risks and maximise the rewards in their relationships with multibrand players.