Author: Eric Sylvers
Dior, Gucci, Vuitton, Zegna… The Italian menswear label will become the latest luxury player to stage a major runway show in the US on Friday, as it aims to extend its winning streak in the market, a relative bright spot amid a prolonged sector-wide slowdown. Plus, an update on Macy’s turnaround efforts and Zara’s momentum.
The former Eric Bompard CEO takes over from Andy Lew as the French luxury house looks to rebuild desirability and accelerate growth under artistic director Peter Copping.
The Italian designer will work under creative director Sarah Burton as the house seeks to strengthen one of its most important commercial categories.
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The Italian brand known for its animal prints and flamboyant aesthetic will be taken over by the brand management company behind Martha Stewart.
Luxury Behind the headline numbers, the Swiss group’s annual earnings this week will highlight diverging trajectories across the industry, with jewellery driving growth, a likely choppy performance from watches and fashion remaining under pressure.
The former Valentino CMO is set to take up the new role as Ferragamo pushes ahead with its turnaround efforts.
Ferragamo revenue fell 1.2 percent in the first quarter as a steep fall in sales to third party retailers wiped out growth in the Italian fashion company’s larger direct-to-consumer business, weighing on its long running bid for a turnaround. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful means to cut through noise and capture attention. With shoppers tiring of viral marketing stunts, however, brands need a new playbook that can deliver sustained cultural momentum.
Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.