Author: Faran Krentcil
On the heels of record revenue and deeper ties into runway fashion spaces, the 250-year-old brand is taking deeper steps into the personal care space.
Fragrance brands like Loewe and Vyrao are capturing a burning desire for upscale incense sticks, with retailers like Violet Grey and FWRD reporting strong sales in the nascent category. Should other brands listen up, or will the trend flame out?