Author: Liz Flora

Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.

After being seen on Taylor Swift at a Chiefs game two years ago, glitter freckle patch brand Fazit has become the de facto leader of sports fan face decals. Last year, the United States Soccer Federation reached out to partner on creating a collection of patriotic patches in time for the upcoming FIFA World Cup. Once they launched in March, the comments started pouring in. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

The US sunscreen market reaches a regulatory milestone as the FDA approves the first new UV filter for wide industry use since 1999.

The beauty conglomerate has become the founding ‘olfactory’ partner of Dataland, embracing the technology that L’Oréal’s Cyril Chapuy calls the ‘luxury of tomorrow.’

Most beauty brands that sign an A-list celebrity as a brand ambassador tend to focus on photo shoots and social media mentions. But the team at skincare line Anua, which just announced Kendall Jenner as its new face this week, was thinking of something else: TikTok Shop. Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

South Korea’s largest beauty retailer makes a brick-and-mortar bet on the US K-beauty boom’s staying power, with further expansion planned across the country.

Discussions of a merger between the beauty giants have fallen through after reports that Charlotte Tilbury was renegotiating her contract.

The US beauty conglomerate tempered its outlook for 2026, despite 25 percent growth last year led by Hailey Bieber’s beauty label Rhode.

With new leadership, the Brazil-inspired body-care giant must find fresh paths for growth amid greater volatility, slowing sales and market saturation.