Bella Hadid‘s Orébella brand has landed front-and-center shelf space at Ulta Beauty stores nationwide, and the supermodel couldn’t be more excited about it.
Hadid announced the retail milestone on Instagram this week with a caption full of genuine enthusiasm. “Brief interlude to say… Our Orébella body and hair mist stand is front & center at Ulta Beauty!!” she wrote. “I’m so proud; this is so cuteeeee. I love you Ulta. Thank you for everything!!!”
The caption skipped the polished brand-speak entirely. Hadid came across as a founder who walked past a store display and couldn’t contain herself.
Hadid has built one of the most recognizable modeling careers of her generation. She’s walked for major fashion houses, fronted global campaigns, and become a fixture in the fashion world for years. With Orébella, she’s stepped into a different kind of role. Not just a face on a label, but a founder with genuine skin in the game.
Orébella’s hero product, the body and hair mist, is now showcased on a dedicated stand inside one of America’s most-visited beauty chains. Getting that kind of placement at Ulta is a genuine retail win. Ulta operates more than 1,400 locations across the United States, and prime in-store real estate is something brands have to earn.
For a label still growing its retail presence, this is a meaningful step forward.
Hadid also used the post to guide her followers toward their nearest store. She urged them to stop by and show the team some love, describing Ulta’s staff as “the kindest, most knowledgeable” she’s ever worked with. It’s a warm, community-minded ask.
That shoutout to Ulta’s staff is worth noting. Most celebrity beauty brands pour their energy into digital launches and influencer campaigns. Hadid went the other way, encouraging her community to visit in person and publicly crediting the team on the floor.
Orébella has been one of Hadid’s more hands-on personal projects. The body and hair mist is built for both skin and hair. It’s a versatile double-duty product. That kind of formula tends to attract shoppers who want more from fewer purchases.
Celebrity beauty is a crowded category. Plenty of stars have launched fragrance or skin lines in recent years, and not all of them have lasted. Still, Orébella has developed a loyal following around its clean aesthetic and sensory-focused formulas. The Ulta partnership gives the brand a much wider audience to grow into.
For anyone who’s been eyeing the mist, this is the perfect excuse to head into a local Ulta. Try it in person, and let the staff Hadid praised so highly show you what they know.
