Blake Lively’s beverage brand Betty Buzz is said to have quietly shut down in 2025, without a public announcement from the actress. The company is known for its premium sparkling mixers made with real juice and no artificial additives.
According to reports, Betty Buzz reportedly closed due to profitability issues, not her ongoing feud with Justin Baldoni.
Newly surfaced reports claim Lively’s Betty Buzz had already run into serious trouble before its quiet shutdown in 2025.
The brand, a sister line to Betty Booze, initially showed strong momentum and even appeared poised to dominate the premium mixer space. Court documents shared in a Reddit thread alleged that the company had sold more than five million bottles in its first year. It also landed high-profile partnerships with British Airways and restaurant chain Yard House.
However, those same filings reveal internal concerns began surfacing much earlier. During a 2024 meeting, management reportedly questioned the brand’s long-term profitability and sustainability, even floating the possibility of shutting it down altogether.
By 2025, that scenario had become reality. The documents make clear the decision was driven by business fundamentals, not any claims of “online manipulation” tied to outside controversies.
Blake Lively Still Backs Betty Buzz Despite Shutdown
Despite reports that Betty Buzz has been shut down, Lively has not publicly distanced herself from the brand.
The actress launched the non-alcoholic mixer line in 2021, marketing it as a low-calorie option made with clean ingredients. She remained closely tied to its promotion over the years, plugging it in ad campaigns and interviews. It was the same case during the press run for “It Ends with Us,” the film she starred in alongside Baldoni, amid their ongoing legal dispute.
Even now, there are still visible signs of that association. Lively’s Instagram bio continues to feature Betty Buzz alongside her other ventures, Betty Booze and Blake Brown Beauty. The brand’s social media page also remains active, although links to purchase the drinks appear to no longer work, suggesting operations have indeed come to a halt.
Fans Question Betty Buzz Name After Shutdown News
The reported shutdown of Lively’s Betty Buzz has set off a wave of reactions online, particularly after court documents began circulating on Reddit.
Some critics argued Lively should update her Instagram bio instead of continuing to list the now-defunct company among her ventures. Others said they were surprised by the brand’s collapse, pointing to its name as a potential misstep.
“Why would you name a non-alcoholic drink/mixer ‘Betty Buzz?’ So you will piss off people who buy it thinking it has booze, and people looking for something without booze won’t even buy it,” one user wrote.
Pricing also became a recurring complaint, with several commenters claiming the mixers were too expensive to sustain repeat purchases.
Blake Lively Claims $300M Loss In Baldoni Feud
Despite court reports linking the shutdown of the company to profitability issues, Lively has seemed to present a front that the failure of the business was due to her feud with Baldoni. She claimed in court documents that the alleged smear campaign by her co-star cost her nearly $300 million in lost profits and opportunities, per Page Six.
The court filings estimate direct reputational damage between $36.5 million and $40.5 million, with an additional $24.3 million linked to public statements made during the feud. Meanwhile, projected lost income ranges from $34.3 million to $87.8 million due to missed film and TV roles.
Lively also specified that her businesses, including Betty Booze and Blake Brown, reportedly lost between $39.6 million and $143.5 million.
Blake Lively, Justin Baldoni Set For May Court Battle
Lively and Baldoni are set to face off in court in May as their legal dispute continues to escalate.
The feud dates back to December 2024, when Lively first filed a complaint with the California Civil Rights Department against the film director. She later followed up with a lawsuit, bringing 13 claims, including defamation and harassment.
Earlier this year, a court-ordered settlement meeting failed to produce an agreement. However, a judge dismissed ten of Lively’s 13 claims in April, leaving only breach of contract, retaliation, and aiding and abetting retaliation to proceed.
With the trial now set for May, both Lively and Baldoni are expected to testify as the high-profile row plays out in court.
