Does Your AI Have a Personality Problem?

The most consequential thing about the AI your company just rolled out may not be how smart it is but how it talks to the people using it. Almost no one at the top is measuring that, and our research suggests they should be. Many leaders are still evaluating AI the way IT used to evaluate databases: by capability, speed, and cost. But another factor may matter just as much for performance: AI’s persona and interaction style.