Meta just launched a new “advanced image generation” tool called Muse, and it’s understandable if you’d want to ignore it, given the general glut of AI slop online. However, you might want to pay more attention to Muse because it’s been discovered that it’s pulling from people’s original images and videos from other Meta apps.
“Muse Image is our most advanced image generation model yet: it follows instructions faithfully, edits with precision, composes from multiple references, and draws on Instagram for social context,” the company said in a blog post about the new AI tool.
Muse is now available across the Meta AI app, Instagram and WhatsApp ahead of planned rollouts on Facebook and Messenger. With this integration, anyone can simply tag public profiles, and Muse will be able to draw from media from their accounts.
Thankfully, there is, at least, an option to opt out. On Instagram, go to your profile, tap the three lines and scroll down to the ‘Sharing and reuse’ tab. From there, go to ‘Allow people to use your content on Instagram and with AI features on Meta’ and toggle off Posts and Reels.
It should be noted that Wired, one of the first publications to report on all of this, clarified yesterday that some accounts weren’t yet seeing this option, so keep checking if you don’t have it.
It’s also important to point out that, unfortunately, this feature won’t work retroactively, so there’s no recourse once it’s enabled should existing AI-generated content already be using your media. Still, it’s worth enabling the feature as soon as you can if you don’t want to be pulled into AI slop. Going private on Instagram is also always an option.
Image credit: Meta
Via: Wired
