Jana Kramer is turning personal heartbreak into empowerment with a brand-new campaign for EBY. Launching today, May 7, the “Wild & Free” collection blends Western-inspired fashion with a message centered around healing, freedom, and learning to let go of what no longer serves you. The campaign marks a deeply personal collaboration for Jana Kramer, whose public journey through heartbreak, healing, and self-discovery has resonated with fans for years.
According to the campaign, “Wild & Free” was inspired by the idea that many women spend years tolerating things that don’t fit, emotionally and physically, simply because they believe that’s normal. For Kramer, the message behind the collection closely mirrors the personal growth she’s been openly sharing with fans.
“Partnering with EBY on Wild & Free feels like the most natural next chapter for me,” Kramer said. “So much of my journey has been about learning what truly supports me, and choosing what I keep, what I carry, and what I’m done with.”
She continued, “’Wild & Free’ is that idea made into a collection. No wires, no digging, no compromise. Just a reminder that free feels better.”
EBY’s Western-Inspired Collection Focuses On Comfort And Confidence
The new collection features two of EBY’s signature silhouettes: the Relief Bra and the Sheer Bralette.
The Relief Bra includes the brand’s patented SoftWire support technology and is designed for lift, smoothing, and all-day comfort without the discomfort of wiring. Meanwhile, the Sheer Bralette leans into a lighter feel with breathable fabrics, slip-proof technology, and a more barely-there fit.
The campaign itself embraces a soft Western aesthetic, pairing country-inspired visuals with themes of independence and self-confidence.
Renata Mutis Black, founder and CEO of EBY, said Kramer’s personal story made her the perfect fit for the campaign. “For too long, women have had to choose between comfort and style when it comes to intimates,” Black explained. “They’ve been told that to look and feel beautiful, they have to tolerate discomfort.”
She added, “Jana’s story captures exactly why we built EBY in the first place, and ‘Wild & Free’ is what happens when a woman decides she’s done compromising.”
Shop the collection here.
Jana Kramer Has Been Open About Healing From Toxic Relationships
Jana Kramer’s latest campaign also aligns closely with the deeply personal conversations she’s had over the years about self-worth, healing, and learning to break free from toxic cycles. The country singer has repeatedly spoken publicly about abusive relationships, negative self-talk, and the emotional toll those experiences took on her confidence.
Kramer’s 2021 divorce from former NFL player Mike Caussin became highly publicized after the pair cited “inappropriate marital conduct, irreconcilable differences, and adultery” in their divorce filing. Long before the split was finalized, the former couple had openly discussed Caussin’s infidelity and his treatment for sex addiction.
Kramer Says Years Of Abuse Left Her Believing She Was ‘Not Enough’
Reflecting on the end of the marriage, Kramer later admitted, “It was bad enough that I had no choice.” While she has not accused Caussin of abuse, Kramer has previously spoken about experiencing abuse in her first marriage to Michael Gambino.
“The voices in my head….I’ve been mentally physically and emotionally abused in past relationships,” she wrote in an Instagram post at the time. “I allowed certain behaviors to continue on because I actually believed the negative voices in my head that were spoken to me.”
“All the words, and abuse equaled, I’m not enough. And I’m not worthy of love,” she continued. “For years I’ve repeated patterns, fallen into the trap of believing those voices, hurting myself and hurting others because of my desire to be chosen, to be enough. And I’ve fallen for the same abuse in a relationship because it’s what I thought I deserved.”
Sofia Vergara, Venus Williams, And Rosario Dawson Back The Brand
EBY has continued to gain attention, in part thanks to its high-profile supporters, including Sofía Vergara, Venus Williams, and Rosario Dawson, all of whom back the performance intimates brand.
Now, with Kramer fronting the latest campaign, EBY is leaning even further into messaging centered on empowerment, confidence, and choosing comfort without sacrifice. And if “Wild & Free” proves anything, it’s that Kramer is embracing her next chapter fully.
