Jordyn Woods brought her “lucky bag” out one more time — and New York loved every second of it.
The fashion entrepreneur showed up to the Knicks championship parade on June 18 dressed head to toe in custom gear, with her now-iconic orange clutch firmly in hand. The internet could not get enough.
Jordyn Woods has become one of the most talked-about figures of the entire 2026 NBA season. Her bag, her outfits, and her unwavering courtside presence have made her a story all on their own.
Woods arrived at the Knicks victory parade rocking a full custom ensemble. She paired Towns’ No. 32 jersey with a Knicks hat and white jeans that read “Mrs. Towns” across the back.
The orange mini clutch from her brand, Woods by Jordyn, was once again strapped across her body. The bag, which had been courtside for every Knicks playoff game, had already sold out following the championship win.
Woods posted a celebratory photo of Towns holding the championship trophy on Instagram, with the lucky bag visible in the frame. The post quickly racked up hundreds of thousands of likes.
The Superstition Behind The ‘Lucky Bag’ That Helped Win New York A Championship
The orange clutch became the bag of legend after the Knicks lost Game 4 of the Finals, the one game Woods attended without the bag due to a strict no-bag policy at Madison Square Garden, as Page Six noted. Fans immediately connected the dots.
Woods revealed on the “TODAY” show that the superstition grew organically after that loss. “When you’re with someone, their dream becomes yours,” she said of supporting Towns through the playoff run.
The $125 accessory, now completely sold out, is only available for pre-order with a September ship date. Towns himself credited the bag publicly, saying on “Good Morning America” that New York had Woods and her clutch to thank.
Jordyn Woods Watched Her Brand Explode Overnight
The bag’s viral moment did not just deliver a championship — it delivered a business breakthrough. The Blast reported that Woods’ brand saw an overwhelming surge in orders immediately after the Knicks sealed their title.
TMZ reported that the mini clutch sold out entirely within hours of the final buzzer sounding. Woods’ manufacturing partners confirmed they were prepared for the growth and remained positioned to scale the brand accordingly.
The fashion designer said she was grateful for the response and hoped the momentum would push her brand beyond the basketball world. Woods by Jordyn also offers apparel and expanded into inclusive footwear in 2025.
Woods Was Not A Fan Of The Knicks Owner’s Unusual Championship Strategy
Woods made headlines during the playoff run for more than just her outfits. The Blast reported that Towns revealed his fiancée’s reaction to Knicks owner James Dolan’s surprising request that players abstain from sex to gain a competitive edge.
Appearing on “The Howard Stern Show,” Towns said he is a “happily engaged man” before admitting that Woods was less than thrilled when he broke the news. “When I came home, and I told my fiancée what he said, she didn’t like to hear that one,” he said.
Other Knicks players also weighed in publicly on Dolan’s unusual ask. The request quickly became one of the most talked-about storylines of the entire 2026 Finals run.
Karl-Anthony Towns Makes Clear Jordyn Woods Is More Than Just A Courtside Presence
Beyond the bag and the fashion, Towns made sure the world understood the depth of what Woods means to him. The Blast reported that during the post-game press conference, the NBA champion delivered an emotional tribute to his fiancée.
Towns revealed that Woods was the person he called before saying goodbye to his mother at the hospital when she passed from COVID-19 complications in 2020. “You always pray you’re going to pick the right woman for you, and I know I did for my fiancée,” he said.
A championship ring, a sold-out bag, and the public devotion of one of the NBA’s biggest stars. At this point, has Jordyn Woods not already earned the keys to New York City?
