Kylie Jenner announced the second round of her KHY x Frankie’s Bikinis collaboration this week. The news landed on Instagram in a caption that felt personal and genuinely warm.
The collection, officially named KHY x Frankie’s Bikinis Round Two, goes live Monday, July 14, exclusively at khy.com. It reunites Kylie with Francesca Aiello, the founder and designer behind Frankie’s Bikinis.
On Instagram, Kylie wrote, “So fun getting to step into Francesca Aiello’s world again. There’s nothing better than creating with your friends and watching each other do what we love. So excited for KHY x Frankie’s Bikinis Round Two.”
That warmth feels refreshing. Most fashion announcements lean on polished campaign copy. This one led with creative joy and gratitude. It’s a good look for both women involved.
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KHY debuted in late 2023 as Kylie’s ready-to-wear fashion label. It marked a clear expansion beyond beauty. Kylie had already built Kylie Cosmetics into one of the most recognized makeup brands in the world. KHY gave her a lane to bring those creative instincts into fashion. The label has built real momentum over two years. Kylie’s audience followed her into fashion the same way they followed her into beauty.
Frankie’s Bikinis brings real swimwear expertise to the partnership. Francesca Aiello built the Los Angeles-based brand from the ground up. It’s earned a loyal following for its California beach feel and well-designed pieces. For shoppers who want swim pieces they’ll actually reach for, Frankie’s has become a go-to name.
Together, the two brands found genuine creative overlap on their first collab. KHY’s fashion sensibility and Frankie’s swimwear know-how make for a pairing that feels thought out rather than trend-chasing. The fact that they’re back for Round Two is the clearest sign yet that the first one clicked.
Kylie closed her Instagram caption with a heart emoji and a love-letter emoji alongside the launch details. Even in a short caption, the genuine enthusiasm came through.
The post drew over 1.3 million likes on Instagram. For an announcement with no product previews or a formal rollout, that number shows real audience anticipation for what these two are building together.
There’s something genuinely uplifting about this collab. Kylie didn’t frame the news as a business announcement. She framed it as creating with a friend and watching each other do what they love. That’s a rarer thing in fashion than it should be.
These are two founders who built their brands independently. The decision to come back for Round Two says something good about their first collab, and about this creative friendship in general.
KHY x Frankie’s Bikinis Round Two launches Monday, July 14, at khy.com. For anyone looking to refresh their summer swim rotation, that’s a Monday worth marking.
