Daniel Lurie is already imagining the scene at Levi’s Stadium on July 1.
The San Francisco Democrat — who, according to at least one recent poll, is the most popular mayor in America — was circulating around his city ahead of Levi’s Stadium hosting Turkey vs. Paraguay tonight, when he began to wrap his head around his good fortune.
The venue is scheduled to host the Round of 32 match featuring the Group D winner on July 1, and that’s very likely to be the U.S. team.
“It’ll be incredible,” Lurie, a no-nonsense technocrat, told POLITICO. “It’ll be a thrilling moment for San Francisco, and for our region.”
He beamed in to a FaceTime interview from Southern Station, having already been at two watch parties that capture the new San Francisco he’s trying to build: the East Cut neighborhood, and then Fieldwork Brewing at China Basin.
And Lurie knows ball: Not only has he attended five World Cups, he is also an investor in 49ers Enterprises, which purchased Leeds in 2023.
He drew a parallel to his English club’s own turnaround this season: newly promoted and expected to go straight back down, Leeds instead finished safely mid-table. Lurie is trying to engineer a similar revival in San Francisco, using major events like the World Cup and February’s Super Bowl to project competence and attract visitors and families.
In San Francisco, such a turnaround means restoring a sense of competence to city government — and managing large events like the Super Bowl and the World Cup are key to that effort.
“We are managing for results here in San Francisco, and what’s critical about those results is keeping people safe, making sure that people want to be here in San Francisco, that they have a great time, and that they want to come back,” Lurie said.
His turnaround effort will be vastly aided by Open AI’s expected IPO, which will expand his tax base but also pose challenges.
“We got Anthropic. We got Open AI. We have a company that’s four years old in Cursor that just got acquired by Elon Musk’s company for $60 billion and hardly anyone’s talking about that,” Lurie said. “I think we want these companies here. We want them paying their taxes here, and we want them being engaged in the community. We want them involved in civic life, we want their employees involved and engaged in their neighborhoods, but we also want an economy, and we want an economy that works for everyone — that lifts up the entire community, and isn’t just for the select few.”
Lurie said he is laser-focused on affordability.
“We are every day focused on building more housing, building more affordable housing, making child care more affordable,” Lurie said. “We are the first city in the country to provide access and opportunity to free early childhood education, [age] zero to five, for any family of four making $210,000 a year or less.”
The aim? Draw more families within the city’s confines.
“We’re gonna hopefully keep more working families here in our city, and we want them to believe that they can build a life here long term, so people don’t get priced out — so we have a lot of work to do.”
Lurie largely avoids the national spotlight — the rare exception coming when he netted a jumper on “The Pat McAfee Show” early this year — and feverish culture war issues in favor of a get-shit-done approach to governing.
“Our number one industry is tourism,” Lurie said. “And when people visit our city or when they take their kids to school each day, they don’t care if their mayor is a Democrat or a Republican.”
As of Friday evening, as he prepared to watch Turkey vs. Paraguay, Lurie couldn’t fully allow himself to contemplate what it would mean for Levi’s Stadium to play host to a U.S. squad that’s rocking and rolling over opponents.
“We cannot jinx it,” Lurie said. “But it’s looking very much like we will host USA in the first knockout round. My hope: I’ll be there to root on USA.”
