FOXBOROUGH, Massachusetts — Boston is bouncing and the Massachusetts governor wants to thank thousands of kilted Scottish soccer fans who have taken over the city between Scotland’s first match against Haiti last weekend and its second, against Morocco, today.
The tournament’s shock love affair is sparking delight in Gov. Maura Healey’s office as the supporters plow cash into the local economy, star in feel-good viral videos and drink copious quantities of Sam Adams Boston Lager.
Earlier this week, the governor — who’s seeking what stands to be an easy reelection this year — spoke with POLITICO about which of Massachusetts’ World Cup wins can be made permanent, including extended hours for bars and service along mass-transit networks.
This interview has been edited for length and clarity.
Were you expecting this?
Oh, yeah, what do they say? No Scotland, no party? [Author’s note: This is, indeed, what they say.] I would say the Tartan Army’s reputation precedes them in the best of ways. So we knew that they would bring a ton of energy and joy and the noise. The bagpipes, the partying in our restaurants and bars, it’s just been great, and to think — it’s very warm here, of course — half of them are doing it in kilts. It’s really amazing to see.
What has stood out to you?
In just a matter of days, the Tartan Army has become part of the Massachusetts family. We have seen them become regulars at our local restaurants and our pubs. We’ve seen them take over Fenway Park. 5,000 fans marching with bagpipes into the games. We loved the viral videos of them trying hot dogs … inside Fenway. The videos of them taking over the cruise ships in Boston Harbor. We even had a Boston police officer kicking a soccer ball with them at the fanfest. So it’s just been really wonderful for us in Massachusetts, and we’re thrilled to have them here.
Do you have plans to capitalize on this beyond the World Cup?
Given that Scotland-Haiti was our first match, we were really thrilled. Massachusetts has a huge Haitian population. And then, of course, a lot of people in Massachusetts have ties with Scotland because many, many families here have ancestors who came from Scotland. And I have to say, I think Scotland just set the tone from the day the fans got into town. There was concern leading up to the World Cup, you know, how’s this all gonna work? And the media was covering a lot about security and transportation, and all these things about what could go wrong. And as soon as the Scottish fans arrived, they just laid the whole vibe for the World Cup. It’s gonna be about joy, energy, fun and bringing people together from all around the world. And I really credit them with establishing the vibe for our World Cup experience right at the outset.
Have the ticket prices charged by FIFA had an impact on that?
Well, one thing that I was really determined to do was to make sure that we were able to secure tickets for young people here in Massachusetts, which we did: 1,100 tickets that we distributed through Boys and Girls Clubs, so the kids who otherwise wouldn’t have a chance to see the game, were able to see the game — and for free. We’ve tried as a state to help out where we can, making $10 million available to communities around Massachusetts to host watch parties, because we know not everybody can afford to go to the game.
And as the governor of a blue state, how were your interactions with the Trump administration on planning for the tournament?
Well, when it comes to public safety that is something that it’s so imperative that local, state and federal authorities work together on. We did around transportation funding, security funding, that’s the way it should be. There should be that kind of work and coordination.
At the local level, would you support either a pilot program or a permanent extension of later last call and public drinking districts after the end of July? And would you encourage the legislature to start working on a bill about this?
We wanted to do that to create a welcoming environment, and I know that extension is helping our restaurants and bars and helping local businesses, and helping fans enjoy this experience. I’m certainly open to making some things more permanent, and I think this gives us a great opportunity to pilot it right now and see how it goes.
Do you see it as a runway for allowing happy hour discounts, which have been banned in Massachusetts for decades, to become legal again? Because you’ve previously expressed problems with the concept.
I expressed support for happy hour the other day. We’ll see, we’ll have more conversations with the legislature.
And in terms of the transport would you consider keeping extended service hours on the MBTA?
I’ve always been for extended service hours. For us, it’s just a matter of budgeting and the labor costs associated with that. Also, you need a little bit of downtime so that trains can get repaired and maintained. We extended hours well before the World Cup on weekends, and it’s certainly something that I’d like to see us do across the system. But again, it’s just a matter of what we can do in terms of budget. But so far, transportation has been working really well. Trains have been made available, and selling out, and people have really enjoyed that experience; it’s been super easy, you know, getting to and from the match.
I think some Scotland fans would maybe dispute that it was easy getting back from the [Haiti] match, but I guess it’s all relative when the stadium is far away from the city.
I know. You can only run so many trains at once. But, hey, they won, so …
I understand it’s a challenge to keep young people in state. Are these measures you approved for a summer of intense tourism part of a longer-term solution?
I think that they’re really important to making sure that people know that we’ve got a great culture here and a great vibe for young people. That’s why I’m building homes … so we can look at housing costs. Massachusetts is a place where people come to study from all around the world, and it’s a place that’s filled with young people, filled with opportunity. We’ve got an innovative economy, and doing so much in life sciences and robotics and AI, and cutting-edge industries. And it’s a very safe state and safe city. We’ve got the best schools in the country, best health care in the country. We got a lot going for us. And we’ve got great sports teams, too. So it’s a great vibe for young people, and we’re working always to try to make sure the message is out there around the globe. This is a great place to come and study, and start a business or raise a family.
Lisa Kashinsky contributed to this report.
