Jimmy Donaldson, better known as MrBeast, announced a new partnership with Lowe’s Home Improvement this week. The two are launching a co-branded builder kit, with new exclusive drops arriving each month for anyone who signs up.
The news came through Instagram, and the caption was pure Donaldson: “Btw you don’t need to get pulled by a plane to have fun with my new @loweshomeimprovement builder kit :)” Fans who follow his channel will get the reference right away. Plane-pulling is one of the big, elaborate stunts he’s built his reputation on, and he used it here as a lighthearted punchline to introduce something a bit more practical.
The kit is subscription-based. Sign up through the link in his bio, and a new drop lands each month. That recurring structure is a natural fit for someone with an audience that’s already in the habit of checking back regularly.
Donaldson grew his YouTube channel from scratch in Greenville, North Carolina. He started as a teenager filming small challenge videos and gradually built one of the most-watched channels on the platform. Over the years he became known for extreme stunts and large-scale giveaways. He’s since moved into physical products too. Feastables, his chocolate brand, is one of his better-known ventures outside of YouTube. The Lowe’s builder kit is another addition to that growing lineup.
For Lowe’s, the timing makes sense. The home improvement chain has been looking for ways to connect with younger shoppers. A co-branded product with MrBeast‘s name on it is a direct way to do that. Donaldson’s audience is large and genuinely engaged, and the monthly drop format gives them a reason to stay involved beyond the initial announcement.
The caption is also worth a moment. It doesn’t announce the kit with a lot of fanfare or product-launch language. Donaldson keeps it light and self-aware. He references a well-known stunt, adds a smiley face, and points fans toward the link. That tone is consistent with how he typically communicates with his audience.
Pricing and what each monthly drop will include haven’t been shared yet. Anyone who wants to get in early is being directed to the sign-up link in his Instagram bio.
For MrBeast, the Lowe’s collaboration adds a hands-on home-improvement angle to a brand portfolio that’s been expanding steadily. For Lowe’s, it’s a chance to show up in a pop-culture space they don’t usually occupy. And for fans of Donaldson who enjoy a good building project, it offers something new to look forward to each month – no plane-pulling required.
