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    Home»Fashion & Lifestyle»US Fashion & Lifestyle»The Body Care Category Ripe for Gen Alpha
    US Fashion & Lifestyle

    The Body Care Category Ripe for Gen Alpha

    Cheryl WischhoverBy Cheryl WischhoverJuly 8, 2026No Comments1 Min Read
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    The Body Care Category Ripe for Gen Alpha
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    Chantel Powell recalls a summer day when her sports-loving oldest son was six. After basketball camp in the morning and football practice in the afternoon, he caused Powell to experience a sensory overload. “He got in my car that evening and literally knocked my socks off. He was smelly!” she said, laughing.

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