Browsing: consumers

The beauty industry is contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower…

Beauty built an entire industry around Gen Alpha’s shopping frenzy. But as the legal and ethical consequences of marketing to…

Hype is often misunderstood as fleeting or superficial, but it’s ultimately about getting consumers excited and offers brands a powerful…

The Daily Digest NewsletterThe essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional…

The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its…

The GLP-1 medication has surpassed Merck & Co.’s cancer therapy Keytruda as the world’s best-selling medication.

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands…

European cosmetics giant Kiko Milano has racked up over $1 billion in sales with storefronts across the globe from Chile…

After more than two decades of oversize cases dominating wrists, watchmakers are pivoting to smaller diameters as younger consumers —…

With roughly 350 million active monthly users, the platform has fast become a dominant force in China’s beauty landscape. But…