Author: Shayeza Walid

Shayeza WalidShayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF’s Global Markets and UK coverage.

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to appeal to customers.

A US trade probe into forced labour could trigger new tariffs and import bans, forcing fashion brands to implement more robust supply-chain transparency.

Shayeza WalidShayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact, climate accountability, supply chain and labour issues. Based in London, she also contributes to BoF’s Global Markets and UK coverage.

Copenhagen Fashion Week’s 20th edition offered promise in pushing fashion’s sustainability agenda from within, defying the wider industry’s pullback from the cause. But with fashion’s decarbonisation trajectory offtrack, Shein’s questionable climate targets, paired with labour abuse in Nike and Prada’s supply chains, there’s still a long way to go.

With the EU’s textile waste legislation in motion, the commercialisation of multiple innovative chemical recyclers and convening platforms facilitating collaborative solutions, textile recycling in Europe is in a new era. But can brands live up to the change ?