The Riyadh-based creator Yara Alnamlah was 16 when she first started experimenting with makeup, documenting her looks on YouTube and Instagram. She was just beginning a career that would make her one of Saudi Arabia’s biggest beauty influencers, and the founder of a growing roster of beauty and lifestyle brands. Meanwhile, the kingdom was also on the cusp of transformation.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice.
Or get in touch at support@businessoffashion.com
if you experience difficulties.
