For decades, multinationals largely framed China in one of two ways: The country was either an enormous growth market—challenging to operate in, but too big to ignore—or a rising competitor, increasingly difficult to out-run. As a result, they organized China operations downstream—focused on localization, market access, and revenue—while keeping core innovation anchored elsewhere.
Subscribe to Updates
Get the latest creative news from FooBar about art, design and business.
Related Posts
Add A Comment
