Air Canada Vacations has launched the latest edition of its “How Does a Vacation Sound?” campaign — inviting Canadians to enjoy the sun and embrace every moment of their vacation.
As travellers continue to prioritize meaningful experiences and authentic connections, the campaign encourages Canadians to be present throughout their journey, from discovering new destinations to sharing meaningful experiences and creating memories they will carry with them well beyond their travels
Selma Filali, Senior Director, Marketing and Digital at Air Canada Vacations, said: “Travel has always been about more than simply reaching a destination. In today’s always-connected world, many Canadians are looking for opportunities to slow down and be fully present. Through this campaign, we want to inspire travellers to rediscover the excitement of looking forward to a vacation, creating lasting memories and reconnecting with what truly matters.”
The campaign, which runs from Aug. 10 to Sept. 7, 2026, features digital and social media activations, high-impact out-of-home placements across key markets, in cities like Montreal and Toronto, as well as interactive consumer contests. Canadians can also enter Air Canada Vacations’ “Vacation Starter Pack” giveaway through influencer partnerships for a curated collection of travel-inspired essentials that celebrate the joy of being present and making the most of every vacation moment.
The campaign also unveils the new 2026–2027 Digital Sun Guide, showcasing Air Canada Vacations’ curated Dream of Sun collection, featuring more than 600 vacation options, including cruises and the addition of a selection of sunny European beach destinations.
As part of the campaign, travellers will also have the chance to win a unique vacation experience through the Unwind with a Vacation Contest. The grand prize includes round-trip flights, a seven-night all-inclusive stay for two adults at Royalton Reserve Paraíso de la Bonita in the Riviera Maya, and 100,000 Aeroplan® points.
Go to www.aircanadavacations.com for more.
