Dua Lipa has a new answer for anyone who’s wondered where she eats, shops, or wanders off-tour. The pop star announced a partnership with Google Maps and her lifestyle platform Service95 this week, publishing curated lists of her personal go-to spots across 47 cities.
She delivered the news with her usual charm. On Instagram, she wrote, “You rang, I picked up,” alongside a phone emoji and a sparkle. Her caption explained that Google Maps and Service95 had teamed up to turn her recommendations into saved, searchable lists inside the app, tagged and ready to explore.
The campaign is sponsored, but the concept is genuinely useful. Dua has spent years building Service95 as a place to share what she actually loves – restaurants, bookshops, hotels, cultural spots. She launched the platform in 2022 and it’s grown a steady readership since. This Google Maps tie-in takes that curatorial spirit and drops it straight into an app most people already carry on their phones.
Forty-seven cities is a serious scope. It suggests this isn’t a quick promo grab but something with real breadth behind it. Dua tours constantly and has spent meaningful time in places across Europe, the Americas, and beyond. The lists likely reflect genuine familiarity, not a “best of” roundup put together by a PR team.
Long-time Service95 readers will recognize the approach. The platform has always worked as a word-of-mouth guide from someone with good taste and a lot of passport stamps. Bringing those recommendations into Google Maps makes them more interactive. You can save a list, pull it up mid-trip, and navigate straight to a corner cafe or a neighborhood bookshop Dua actually loves.
Google Maps has been growing quietly as a destination for local discovery, not just directions. Pairing with a globally recognized artist gives the app a lifestyle angle it doesn’t often get. The collab makes sense on both sides. Dua brings the cultural credibility. Google Maps brings the infrastructure to make her picks searchable and shareable.
Service95 covers music, books, food, fashion, and travel. It started as a newsletter and expanded into podcast content and editorial features. Dua has been hands-on from the start, contributing her own recommendations and interviewing guests from across the creative world. The platform clearly isn’t just a side project for her.
The Google Maps partnership is a tidy extension of that. Getting Dua’s picks out of a newsletter inbox and into a navigation app is a practical upgrade. Her recommendations work in the moment, out in the real world.
There’s something genuinely appealing about all of this. You don’t need to be a superfan to appreciate a carefully assembled list of great spots in a city you’re visiting. Those picks come from someone who’s actually walked the streets and found those places herself. That counts for something.
The lists are live in the Google Maps app now, searchable by city.
