Flavor Flav is turning the spotlight on women in sports during this week’s SHE Weekend in Las Vegas. The celebration is designed to inspire, uplift, and celebrate female athletes during the four-day event.
The fun begins on Thursday evening with some exciting events for fans to enjoy. Here’s what you need to know if you plan to attend.
SHE Weekend was started by Flavor Flav to honor female athletes from the 2026 Winter Games. The multi-day celebration will recognize competitors and their achievements in a way only Vegas can with a series of events across The Strip.
The fun begins on Thursday at 7 p.m. at Toshiba Plaza in front of T-Mobile Arena. At 8 p.m., the parade begins at Park MGM, turning right on Las Vegas Blvd. near CVS/Park MGM, then right on Bruno Mars Drive, and ends at Toshiba Plaza around 8:30 p.m.
When the parade arrives at Toshiba Plaza, there will be a Key to the Strip and Proclamation presentation, and then a live performance by Public Enemy, Blue deTiger, Grace Bowers, and other special guests. The parade will include floats carrying the athletes and special appearances by Vegas-based sports organizations, community groups, and others.
And did we mention the party at Toshiba Plaza and parade are free and open to the public? For fans who are unable to attend, they can follow along at home on the SHE Center: The Official Show of Flavor Flav’s SHE Weekend.
How Did The Idea For SHE Weekend Get Started?
The idea for the big Vegas celebration happened earlier this year when Flavor Flav took to X to share a message for the USA Women’s Hockey team after they declined an invite to Washington, D.C.
“If the USA Women’s Hockey team wants a real celebration and invite, I’ll host them in Vegas,” he tweeted. “Do some nice dinners and shows and good times. I’m sure I can get a hotel and airline to help me out here and celebrate these women for real for real.”
The rapper also took to his Instagram page to share more about his idea.
“Cuz this wasn’t big enough,,, I wanna invite ALL the female Olympic and Paralympic medalists from the United States out to Vegas and we got you covered,, we gonna do some nice dinners, throw a big party and a parade and a concert,,, and go to some concerts and shows,” he wrote. “Thankx to all the companies and brands and musicians and entertainers who reached out. We gonna celebrate and show em SHE GOT GAME!!”
It Didn’t Take Long For Flavor Flav To Get Approval From The County
It didn’t take long for Clark County Commissioners to approve the idea, for a date to be chosen, and for businesses and fans to get involved. In mid-May, Flavor Flav shared good news about the planning of SHE Weekend.
“I gotta let everybody know right now, my Flavor Flav’s ‘SHE Weekend’ just got approved officially today by the commissioners,” he said enthusiastically in a video shared on IG. “Right here in Vegas, it’s going down July 16 to the 19th.”
His caption continued to share more about the event.
“FLAVOR FLAV::: ITS HAPPENING!! ITS REALLY HAPPENING!! SHE Weekend was approved by the Las Vegas Clark County Commissioners today!! Thatz right,,, imma bringing the celebration to Vegas and am officially hosting a FREE PUBLIC CELEBRATION + CONCERT + PARADE ON THE LAS VEGAS STRIP!!” the caption reads. “Your boy has been putting in the work,,, including spending hours and hours at these commissioners meetings,,, but hard work pays off.”
Flavor Flav Is ‘Honored’ To Be Able To Host SHE Weekend In Vegas
The event will also feature two days of curated panels for the athletes and a keynote by Chantell Preston, Co-Founder/Owner of San Francisco Signal, a League One Volleyball Team, as well as exclusive tickets and meet-and-greet opportunities for Ed Sheerhan and the Backstreet Boys for the athletes.
There will also be a dinner celebration hosted by MGM Resorts.
“I am honored to be able to host these incredible athletes here in Las Vegas for my Flavor Flav SHE Weekend,” Flavor Flav said in a statement, according to PEOPLE. “I want to thank everybody who has reached out wanting to get involved… This weekend is gonna be action-packed!”
Recently, Flavor Flav shared some information about the #NotAloneChallenge on the Flavor Flav’s SHE Weekend’s Instagram page.
“We’re celebrating women in sports and putting free mental health tools in everyone’s hands. Because even champions need support. Get the free toolkit at NotAloneChallenge.org. Link in bio,” he shared in the caption. “You are not alone.”
In the carousel of slides, one states, “1 in 3 elite athletes face a mental health challenge.” Another slide shares information about a free mental health toolkit.
For more information on Flavor Flav’s SHE Weekend, visit the website and the IG page.
