The fast-food giant maintained its market share and outperformed competitors in Q1, thanks to its laser focus on affordability.
McDonald’s value menu is adding value to franchisees. QSR Magazine reports that the burger giant’s U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends. The secret has been a disciplined value strategy that’s resonating with budget-conscious customers.
McDonald’s introduced the Extra Value Meals program in September 2025, featuring items under $3, alongside a $4 breakfast meal deal. The Value Meals have been so successful that corporate support to franchisees is expected to come in below the initial estimate of approximately $35 million.
“We’ve accomplished our goal of growing share with low-income consumers and improving value and affordability scores,” CEO Chris Kempczinski said during the chain’s Q1 earnings call. The meals continue to drive incremental traffic and sales even after direct financial support ended in March.
McDonald’s value menu is adding value to franchisees. QSR Magazine reports that the burger giant’s U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends. The secret has been a disciplined value strategy that’s resonating with budget-conscious customers.
McDonald’s introduced the Extra Value Meals program in September 2025, featuring items under $3, alongside a $4 breakfast meal deal. The Value Meals have been so successful that corporate support to franchisees is expected to come in below the initial estimate of approximately $35 million.
“We’ve accomplished our goal of growing share with low-income consumers and improving value and affordability scores,” CEO Chris Kempczinski said during the chain’s Q1 earnings call. The meals continue to drive incremental traffic and sales even after direct financial support ended in March.
${reply?.comment_author}${reply?.eln_tier_label ? `${reply.eln_tier_label}` : ”}
•
${reply?.comment_relative_time}
${reply?.comment_content?.trim()}
`;
}
function createComment(comment, replies, isLastComment) {
const commentListDiv = document.getElementById(PublicCommentSelectors.LIST);
if (!commentListDiv) {
return;
}
const borderClasses = isLastComment ? ” : ‘tw:border-b tw:border-slate-200’;
const currentUser = window?.tp?.pianoId?.getUser() ?? null;
const currentUserInitials = currentUser
? getInitials(`${currentUser?.firstName ?? ”} ${currentUser?.lastName ?? ”}`)
: ”;
const repliesHTML = replies.length ? `
${replies.map(buildReplyHTML).join(”)}
` : ”;
const replyButtonHTML = allowsComments ? `
` : ”;
const replyFormHTML = allowsComments ? `
` : ”;
const commentDiv = `
${comment?.comment_author}${comment?.eln_tier_label ? “ : ”}
•
${comment?.comment_relative_time}
${comment?.comment_content?.trim()}
${replyButtonHTML}
${repliesHTML}
${replyFormHTML}
`;
commentListDiv.innerHTML += commentDiv;
}
function displayComments() {
// Empty out the comment list container before refreshing comments.
const commentListDiv = document.getElementById(PublicCommentSelectors.LIST);
commentListDiv.innerHTML = ”;
const comments = state?.comments ?? [];
if (!comments.length) {
return;
}
// Build a threaded structure: separate top-level from replies.
const repliesByParent = {};
const topLevelComments = [];
comments.forEach(comment => {
if (comment.comment_parent === 0) {
topLevelComments.push(comment);
} else {
const parentId = comment.comment_parent;
if (!repliesByParent[parentId]) {
repliesByParent[parentId] = [];
}
repliesByParent[parentId].push(comment);
}
});
// Apply top-level sort order. Server returns DESC; reverse for oldest-first.
if (state.sortOrder === ‘oldest’) {
topLevelComments.reverse();
}
// Replies always show oldest first within a thread (server returns DESC, so reverse).
Object.keys(repliesByParent).forEach(parentId => {
repliesByParent[parentId].reverse();
});
topLevelComments.forEach((comment, index) => {
const isLastComment = index === topLevelComments.length – 1;
const replies = repliesByParent[comment.comment_ID] ?? [];
createComment(comment, replies, isLastComment);
});
createCommentAvatars();
}
function updateCommentCount() {
const countDiv = document.getElementById(PublicCommentSelectors.COMMENT_COUNT);
const sortControls = document.getElementById(PublicCommentSelectors.SORT_CONTROLS);
if (!countDiv) {
return;
}
const count = state?.comments?.length ?? 0;
// Do not display if there are no comments.
if (count === 0) {
return;
}
countDiv.innerHTML = `${count} Comment${count > 1 ? ‘s’ : ”}`;
if (sortControls) {
sortControls.classList.remove(‘tw:hidden’);
sortControls.classList.add(‘tw:flex’);
}
}
function displayLoader(show) {
const loader = document.getElementById(PublicCommentSelectors.BUTTON_LOADER);
const text = document.getElementById(PublicCommentSelectors.BUTTON_TEXT);
if (!loader || !text) {
return;
}
// Show or hide the loader.
if (show) {
loader.classList.remove(‘tw:hidden’);
text.classList.add(‘tw:hidden’);
} else {
loader.classList.add(‘tw:hidden’);
text.classList.remove(‘tw:hidden’);
}
}
function displayError(error) {
const errorDiv = document.getElementById(PublicCommentSelectors.ERROR);
if (!errorDiv) {
return;
}
if (error) {
errorDiv.classList.add(‘tw:block’);
errorDiv.classList.remove(‘tw:hidden’);
errorDiv.textContent = `Comment submission error: ${error}`;
} else {
errorDiv.classList.remove(‘tw:block’);
errorDiv.classList.add(‘tw:hidden’);
errorDiv.textContent=””;
}
}
function clearCommentInput() {
const commentField = document.getElementById(PublicCommentSelectors.INPUT);
if (!commentField) {
return;
}
commentField.value=””;
}
function updateComments(comments = []) {
state.comments = comments;
displayComments();
updateCommentCount();
}
function runCommentProcess(type) {
if (type === ‘postComment’) {
const comment = document.getElementById(PublicCommentSelectors.INPUT);
if (!comment || !comment?.value) {
return;
}
// Hide errors, show loader.
displayError();
displayLoader(true);
}
const data = {
type,
postId: 428477,
};
// Get a fresh nonce and either fetch comments or post comment.
fetch(`${adminAjaxUrl}?action=ep_get_public_comment_nonce`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
// Handle errors.
if (!response.success) {
displayLoader(false);
console.error(‘Error getting nonce: ‘, response?.data?.message);
return;
}
const nonce = response?.data?.nonce;
// Get comments.
if (type === ‘getComments’) {
getComments(nonce);
return;
}
// Post comment.
if (type === ‘postComment’) {
postComment(nonce);
}
})
.catch((e) => {
displayLoader(false);
console.error(`Error running comment process ${type}: `, e);
});
}
function getComments(nonce) {
const data = {
nonce,
postId: 428477,
};
// Fetch comments.
fetch(`${adminAjaxUrl}?action=ep_get_public_comments`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
// Handle errors.
if (!response.success) {
displayLoader(false);
console.error(‘Error getting comments: ‘, response?.data?.message);
return;
}
updateComments(response?.data?.comments);
displayLoader(false);
})
.catch((e) => {
displayLoader(false);
console.error(‘Error getting comments: ‘, e);
});
}
function postComment(nonce) {
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user || !user?.uid) {
console.error(‘Error posting comment: Unauthorized. Submission aborted.’);
return;
}
const comment = document.getElementById(PublicCommentSelectors.INPUT);
if (!comment || !comment?.value) {
return;
}
const data = {
nonce,
comment: comment.value,
commentParent: 0,
postId: 428477,
uid: user?.uid,
};
// Post the comment.
fetch(`${adminAjaxUrl}?action=ep_create_public_comment`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
credentials: ‘include’,
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
// Handle errors.
if (!response.success) {
displayLoader(false);
displayError(response?.data?.message, true);
console.error(‘Error posting comment: ‘, response?.data?.message);
return;
}
// Handle success.
clearCommentInput();
runCommentProcess(‘getComments’);
})
.catch((e) => {
displayLoader(false);
displayError(e);
console.error(‘Error posting comment: ‘, e);
});
}
function toggleReplyForm(commentId) {
// Close any other open reply forms.
document.querySelectorAll(‘.ep-reply-form’).forEach(function(form) {
if (form.dataset.parentId !== String(commentId)) {
form.classList.add(‘tw:hidden’);
}
});
// Toggle the targeted reply form.
const targetForm = document.querySelector(‘.ep-reply-form[data-parent-id=”‘ + commentId + ‘”]’);
if (targetForm) {
targetForm.classList.toggle(‘tw:hidden’);
if (!targetForm.classList.contains(‘tw:hidden’)) {
targetForm.querySelector(‘.ep-reply-input’)?.focus();
}
}
}
function setReplyLoading(formEl, isLoading) {
const btn = formEl.querySelector(‘.ep-reply-submit’);
const btnText = formEl.querySelector(‘.ep-reply-button-text’);
if (!btn || !btnText) {
return;
}
if (isLoading) {
btnText.textContent=”Posting…”;
btn.disabled = true;
} else {
btnText.textContent=”Post Reply”;
btn.disabled = false;
}
}
function displayReplyError(formEl, error) {
const errorDiv = formEl.querySelector(‘.ep-reply-error’);
if (!errorDiv || !error) {
return;
}
errorDiv.textContent=”Reply error: ” + error;
errorDiv.classList.remove(‘tw:hidden’);
errorDiv.classList.add(‘tw:block’);
}
function clearReplyError(formEl) {
const errorDiv = formEl.querySelector(‘.ep-reply-error’);
if (!errorDiv) {
return;
}
errorDiv.textContent=””;
errorDiv.classList.add(‘tw:hidden’);
errorDiv.classList.remove(‘tw:block’);
}
function postReply(nonce, parentId, replyText, formEl) {
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user || !user?.uid) {
setReplyLoading(formEl, false);
return;
}
const data = {
nonce,
comment: replyText,
commentParent: parentId,
postId: 428477,
uid: user?.uid,
};
fetch(`${adminAjaxUrl}?action=ep_create_public_comment`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
credentials: ‘include’,
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
setReplyLoading(formEl, false);
if (!response.success) {
displayReplyError(formEl, response?.data?.message);
console.error(‘Error posting reply: ‘, response?.data?.message);
return;
}
formEl.querySelector(‘.ep-reply-input’).value=””;
formEl.classList.add(‘tw:hidden’);
runCommentProcess(‘getComments’);
})
.catch((e) => {
setReplyLoading(formEl, false);
displayReplyError(formEl, ‘Network error. Please try again.’);
console.error(‘Error posting reply: ‘, e);
});
}
function submitReply(parentId, formEl) {
const input = formEl.querySelector(‘.ep-reply-input’);
if (!input || !input.value.trim()) {
return;
}
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user || !user?.uid) {
openLoginModal();
return;
}
setReplyLoading(formEl, true);
clearReplyError(formEl);
const data = {
type: ‘postComment’,
postId: 428477,
};
fetch(`${adminAjaxUrl}?action=ep_get_public_comment_nonce`, {
method: ‘POST’,
headers: {
‘Content-Type’: ‘application/json’,
},
body: JSON.stringify(data),
})
.then((r) => r.json())
.then((response) => {
if (!response.success) {
setReplyLoading(formEl, false);
displayReplyError(formEl, response?.data?.message);
return;
}
postReply(response?.data?.nonce, parseInt(parentId, 10), input.value.trim(), formEl);
})
.catch((e) => {
setReplyLoading(formEl, false);
displayReplyError(formEl, ‘Network error. Please try again.’);
console.error(‘Error getting nonce for reply: ‘, e);
});
}
function setupCommentListDelegation() {
const commentListDiv = document.getElementById(PublicCommentSelectors.LIST);
if (!commentListDiv) {
return;
}
commentListDiv.addEventListener(‘click’, function(e) {
// Reply button: toggle the inline reply form.
const replyButton = e.target.closest(‘.’ + PublicCommentSelectors.REPLY_BUTTON);
if (replyButton) {
const commentId = replyButton.dataset.commentId;
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user) {
openLoginModal();
return;
}
toggleReplyForm(commentId);
return;
}
// Reply cancel: hide the reply form.
const replyCancel = e.target.closest(‘.ep-reply-cancel’);
if (replyCancel) {
const parentId = replyCancel.dataset.parentId;
const form = document.querySelector(‘.ep-reply-form[data-parent-id=”‘ + parentId + ‘”]’);
if (form) {
form.classList.add(‘tw:hidden’);
}
return;
}
// Reply submit: post the reply.
const replySubmit = e.target.closest(‘.ep-reply-submit’);
if (replySubmit) {
const parentId = replySubmit.dataset.parentId;
const form = document.querySelector(‘.ep-reply-form[data-parent-id=”‘ + parentId + ‘”]’);
if (form) {
submitReply(parentId, form);
}
}
});
}
function setupUserAvatar() {
const usernameDiv = document.getElementById(PublicCommentSelectors.USERNAME);
const userAvatar = document.getElementById(PublicCommentSelectors.USER_AVATAR);
if (!usernameDiv || !userAvatar) {
return;
}
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user) {
return;
}
const fullName = `${user?.firstName ?? ”} ${user?.lastName ?? ”}`;
usernameDiv.innerHTML = fullName;
userAvatar.innerHTML = getInitials(fullName);
}
function openLoginModal() {
window?.tp?.pianoId?.show({ displayMode: ‘modal’, screen: ‘login’ });
}
function setupCommentSubmitButton() {
const submitButton = document.getElementById(PublicCommentSelectors.SUBMIT);
if (!submitButton || state.submitCommentButtonRegistered) {
return;
}
// Register a single click handler that checks auth state at click time.
submitButton.addEventListener(‘click’, function() {
const user = window?.tp?.pianoId?.getUser() ?? null;
if (!user) {
openLoginModal();
return;
}
runCommentProcess(‘postComment’);
});
state.submitCommentButtonRegistered = true;
}
function setSortOrder(order) {
state.sortOrder = order;
const newestBtn = document.getElementById(PublicCommentSelectors.SORT_NEWEST);
const oldestBtn = document.getElementById(PublicCommentSelectors.SORT_OLDEST);
if (newestBtn && oldestBtn) {
const activeClasses = [‘tw:font-bold’, ‘tw:text-blue-800’];
const inactiveClasses = [‘tw:font-normal’, ‘tw:text-slate-500’];
if (order === ‘newest’) {
newestBtn.classList.add(…activeClasses);
newestBtn.classList.remove(…inactiveClasses);
oldestBtn.classList.add(…inactiveClasses);
oldestBtn.classList.remove(…activeClasses);
} else {
oldestBtn.classList.add(…activeClasses);
oldestBtn.classList.remove(…inactiveClasses);
newestBtn.classList.add(…inactiveClasses);
newestBtn.classList.remove(…activeClasses);
}
}
displayComments();
}
function setupSortControls() {
const newestBtn = document.getElementById(PublicCommentSelectors.SORT_NEWEST);
const oldestBtn = document.getElementById(PublicCommentSelectors.SORT_OLDEST);
if (newestBtn) {
newestBtn.addEventListener(‘click’, function() {
setSortOrder(‘newest’);
});
}
if (oldestBtn) {
oldestBtn.addEventListener(‘click’, function() {
setSortOrder(‘oldest’);
});
}
}
runCommentProcess(‘getComments’);
listenForPianoLogin();
setupCommentSubmitButton();
setupCommentListDelegation();
setupSortControls();
});






