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    Home»Business & Economy»US Business & Economy»McDonald’s Franchisees Are Seeing Big Value in the Value Meal
    US Business & Economy

    McDonald’s Franchisees Are Seeing Big Value in the Value Meal

    News DeskBy News DeskMay 11, 2026No Comments9 Mins Read
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    McDonald's Franchisees Are Seeing Big Value in the Value Meal
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    McDonald’s Franchisees Are Seeing Big Value in the Value Meal

























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    You’re viewing the US website. Looking for the Site edition?

    The fast-food giant maintained its market share and outperformed competitors in Q1, thanks to its laser focus on affordability.

    By

    Jonathan Small


    |


    edited by
    Dan Bova


    |


    May 11, 2026

    McDonald’s value menu is adding value to franchisees. QSR Magazine reports that the burger giant’s U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends. The secret has been a disciplined value strategy that’s resonating with budget-conscious customers.

    McDonald’s introduced the Extra Value Meals program in September 2025, featuring items under $3, alongside a $4 breakfast meal deal. The Value Meals have been so successful that corporate support to franchisees is expected to come in below the initial estimate of approximately $35 million.

    “We’ve accomplished our goal of growing share with low-income consumers and improving value and affordability scores,” CEO Chris Kempczinski said during the chain’s Q1 earnings call. The meals continue to drive incremental traffic and sales even after direct financial support ended in March.

    McDonald’s value menu is adding value to franchisees. QSR Magazine reports that the burger giant’s U.S. same-store sales rose 3.9 percent in Q1, maintaining market share and outperforming competitors while much of the quick-service industry navigates soft traffic trends. The secret has been a disciplined value strategy that’s resonating with budget-conscious customers.

    McDonald’s introduced the Extra Value Meals program in September 2025, featuring items under $3, alongside a $4 breakfast meal deal. The Value Meals have been so successful that corporate support to franchisees is expected to come in below the initial estimate of approximately $35 million.

    “We’ve accomplished our goal of growing share with low-income consumers and improving value and affordability scores,” CEO Chris Kempczinski said during the chain’s Q1 earnings call. The meals continue to drive incremental traffic and sales even after direct financial support ended in March.

    Jonathan Small is a bestselling author, journalist, producer, and podcast host. For 25 years, he… Read more

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