Bella Hadid‘s beauty brand Orébella turned one month old this week, and the supermodel was feeling every bit of it. She marked the occasion with an Instagram post that felt more like a love letter to her own products than a standard campaign update.
Her caption summed it up nicely: “One month birthday of the launch of our body and hair mists @orebella these lil babies haven’t left my purse. I hope you are all loving them, can’t wait for you to smell Solars….”
That “lil babies” line is exactly what fans love to hear from a founder. It doesn’t sound scripted. It sounds like someone who genuinely reaches for the product every morning before heading out.
The personal touch is part of what makes Orébella stand out. Bella founded the brand and has spoken about the scent-making process publicly. That involvement shows up in moments like this one.
Orébella launched its body and hair mists in early May 2026. Bella has been hands-on with the formulation work from the start rather than just the promotional side. The one-month milestone post fits that same energy. She’s checking in with her audience the way a founder would, not a celebrity lending her name to a product line.
The standout moment in the caption was the tease. Bella mentioned an unreleased scent called Solars, paired it with moon and sun emojis, and left fans with a name and a promise that they’re going to love it. No launch date. No details.
It was a smart, low-key reveal. Existing Orébella fans now have something to look forward to. Anyone still on the fence about the brand has a reason to stay curious heading into summer.
The post drew more than 91,000 likes. For a one-month check-in with no product announcement attached, that’s a solid response. Bella didn’t drop a collab or announce a restock. She just marked the milestone, talked about how she personally uses the mists every day, and slipped in one name. The engagement says a lot about where the brand stands right now.
Bella has been open over the years about wellness being a genuine priority in her life, and Orébella fits naturally into that story. The brand lives in the everyday self-care space, with body and hair mists designed to slip into your bag and become part of your routine. Products that slot into your day and stay there. The “hasn’t left my purse” framing captures exactly what she’s building.
At 29, she’s doing something that feels considered and personal. The Solars tease is the next chapter for Orébella. No release date has been confirmed yet, but a new summer scent in June or July would line up perfectly with the season.
For now, the mists are one month old and apparently still traveling everywhere with their founder. The next drop, whenever it comes, should be worth the wait.
