The TikTok-Savvy Activewear Brands Stealing Market ShareCathaleen ChenJune 15, 20260 A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and…
Inside Farfetch’s Strategy for a New Era of Luxury ExperienceBoF StudioJune 11, 20260 The luxury e-commerce sector has endured a reckoning over the last few years. Once defined by aggressive expansion and a…
Amazon now lets you design custom merch using AINews DeskJune 8, 20260 On Monday, Amazon introduced a new feature that allows anyone to design merchandise using AI, posing an expanded challenge to…
Why Beauty Brands Can’t Afford to Ignore TikTok ShopLiz FloraJune 4, 20260 Most beauty brands that sign an A-list celebrity as a brand ambassador tend to focus on photo shoots and social…