Share Facebook Twitter Pinterest Email Copy Link A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon. athleisure branding consumers direct-to-consumer e-commerce influencers Social Media
Spain Rage bait: ‘The flight costs €15, we’re not going to give you a foot massage’: Have we normalized being treated badly by advertising? | SocietyJune 13, 2026
