Browsing: branding

The Estée Lauder-owned skincare brand is staging immersive, local pop-ups all over the world. It’s newest, in New York, may…

Opinions expressed by Entrepreneur contributors are their own. Your domain name is one of those brand assets that quietly does…

The beauty industry is contending with marketing saturation, compounded by an overcrowded content ecosystem in which traditional metrics like follower…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Unlike January planning (based on assumptions), Q2 decisions are backed…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Consumers are now using AI tools to research, compare and…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Authenticity isn’t established through branding statements — it’s built through…

Shayeza WalidShayeza Walid is Senior Editorial Associate covering Sustainability at The Business of Fashion. She reports on fashion’s environmental impact,…

The Daily Digest NewsletterThe essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional…

Fashion retailer Zara has denied infringing Estée Lauder’s Jo Malone trademark, saying in UK High Court filings that it uses…

As sustainability loses its allure, brands are reframing their messaging around use of natural fibres or avoidance of chemicals to…