Browsing: branding

The duo will front an upcoming global fragrance campaign for the L’Oréal-licensed brand, which is currently riding a wave of…

A study released by the EU Commission found 37 percent of clothing materials tested in a campaign were not correctly…

At the height of her signature nap dress’ viral success in 2020, Hill House founder Nell Diamond encountered an uncomfortable…

The Daily Digest NewsletterThe essential daily round-up of fashion news, analysis, and breaking news alerts.Plus, access one complimentary BoF Professional…

Wander around the fashionable neighbourhoods of New York, London, Paris, Seoul or Tokyo and you’ll notice the typical assortment of…

The acquisition bulks up the French creative group with expertise from Bacchus in engaging ultra-high-net-worth individuals.

Photo courtesy of the Ottawa Redblacks Almost two years ago to the day, the Ottawa Redblacks overhauled their uniform set…

A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and…

The brand is a precious L’Oréal property as one of the few fashion labels to successfully sell cosmetics, but its…

With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched…