Browsing: branding

In an engagement economy that rewards shock over scale, brands are causing drama in the hopes of capturing their audience’s…

Beauty brand Coty is facing a lawsuit from DB Ventures, the company behind former football star David Beckham’s eponymous fragrance,…

Membership-based fragrance label Ffern is opening its orders to the general public for the first time, as other beauty brands…

This week on How Success Happens, I got to sit down with Emmy-winning designer and Queer Eye star Bobby Berk.…

This week on How Success Happens, I sat down with Zach Rosenfield, CEO and president of RMG, a 360-degree media…

Opinions expressed by Entrepreneur contributors are their own. Key Takeaways Building a brand that really matters requires patience and a…

The nation is a major exporter of entertainment, fashion and cuisine, but its skincare and cosmetics output has contracted recently…

In an industry plagued by greenwashing and waning consumer interest in environmental impact, legacy brand Davines is betting on sustainability…

Gap’s brand strategy is leading on culture but trailing on the fundamentals that endure beyond marketing moments, according to the…

Gen Z is turning beauty into a social sport, blending AI, ingredient obsession and a preference for in-store shopping. But…