Browsing: branding

With a majority of team kits supplied by Nike, Adidas and Puma all incorporating textile-to-textile recycled polyester, the world’s most-watched…

Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs…

Asics Corp. will spin off Onitsuka Tiger, the 77-year-old Japanese shoe brand that’s enjoyed a resurgence in popularity amid a…

A blockbuster spot featuring superstars from Kylian Mbappé to Kim Kardashian is just part of the US sportswear giant’s huge…

Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?

Peloton Interactive Inc. acquired Skōp, a Pilates-focused startup that brings new expertise and technology to the fitness platform as it…

The teen-favourite retailer Urban Outfitters is banking on Gen-Alpha influencers and brands like Sol de Janeiro and Yes Day in…

Leaked Labs, the brand launched by the married beauty influencers Alexis Androulakis and Dr. Christina Basias-Androulakis (known as the Lipstick…

Fashion brands from Coach to Dior are piling into literature as books become key status symbols and markers of knowledge…