Why ‘POV Shopping’ Videos Are a Risk for LuxuryAustin KimMay 18, 20260 Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating…
You May Monetise the BrideHaley CrawfordMay 14, 20260 As weddings become content productions with viral potential, brands, stylists and publicists are cashing in.
The Influencers That Make Men Shop for BeautyDaniela MorosiniMay 6, 20260 Throughout human history, the most influential voices in men’s beauty — the ones that help shape and shift the billion-dollar…
Inside Susan Yara’s Second ActLiz FloraApril 29, 20260 Susan Yara built her following as an original YouTube skinfluencer, posting deep dives into vitamin C and retinol even before…
Perfecting the Art of Pre-MarketingHaley CrawfordApril 24, 20260 Brands are turning launches into months-long narratives, building waitlists and dropping hints for consumers to decode ahead of time. But…
The Search for the Next Blockbuster Influencer BrandLiz FloraApril 22, 20260 A new generation of brands like Alix Earle’s acne line shows that launches can still beat influencer brand fatigue.