Curtis “50 Cent” Jackson put the Power universe on notice this week. Raising Kanan’s final season drops on Starz this Friday, June 12, and Fif made sure the whole world was ready.
On Instagram, 50 posted “Friday it’s lit” alongside the June 12 date and shouted out his Branson Cognac and Le Chemin du Roi brands. Classic 50, turning a series milestone into a full brand moment.
Raising Kanan has been the beating heart of the Power franchise’s expansion. The Starz prequel tells the origin story of Kanan Stark, the character at the center of the original Power series. The show follows young Kanan coming up in Southside Jamaica, Queens during the ’90s, filling in the backstory the whole universe needed. Anyone riding with this franchise since day one knows the stakes here. This final season is a big deal.
50 Cent created and executive produces the entire Power universe. It’s grown into one of the most successful franchise plays in cable TV history. The original Power got three follow-ups on Starz. Those were Power Book II: Ghost, Power Book III: Raising Kanan, and Power Book IV: Force. Raising Kanan has been the most personal corner of that universe. It goes back to the beginning. Before the wealth and the power, back to when Kanan Stark was just a kid figuring out who he’d become.
The Branson Cognac and Le Chemin du Roi tags in 50’s announcement weren’t random. He’s been stacking his spirits portfolio alongside his entertainment moves for years. Branson Cognac is his cognac line. Le Chemin du Roi is his champagne brand. The man is running a full lifestyle empire. He’s also producing one of the biggest Black TV franchises out here.
That’s the 50 Cent playbook. Never just one thing.
Friday’s premiere caps a run that kicked off in 2021. The final season arrives with serious expectations. Viewers want answers, and they want them to hit hard. They want full-circle storytelling. Five years of investment deserves a real payoff. How does the young Kanan we’ve watched grow up become the dangerous man we saw in the original Power? That’s the question the final season needs to answer. Fans are ready.
No episode count or specific details beyond the premiere date have been announced yet. But June 12 is locked in. Starz subscribers deep in this universe are already counting down.
The Power franchise has built one of the most dedicated fanbases in Black entertainment over more than a decade. Raising Kanan closing out its final season marks a real end of an era. For 50, it’s a closing move. He took a single show about a New York drug lord and turned it into a full-blown franchise.
Not bad at all. The man turned getting shot nine times into a rap career. Then he turned that rap career into a TV empire. Now he’s bringing that empire’s origin story home.
The final season of Raising Kanan premieres this Friday, June 12, exclusively on Starz.
