Ozuna addressed his creative direction in a new exclusive interview with PAPER Español, describing a return to his roots and a commitment to being more honest and romantic as a performer.
The conversation, written by Nany Cardenas and photographed by Dylan Perlot, covers his artistic reinvention and the cultural power of reggaeton as a genre. He also outlines a new creative stage he says will shape his music, his fashion, and his upcoming world tour. PAPER Español described his renewed approach as becoming “more honest, more romantic and more true to himself.”
Ozuna was born Juan Carlos Ozuna Rosado in San Juan, Puerto Rico. He’s been a dominant commercial presence in Latin music since his mid-2010s breakthrough. His 2017 debut studio album ODISEA was a major release for the genre. Follow-up projects including AURA (2018) and NIBIRU (2019) expanded his international profile. Collaborators have ranged from Cardi B and Post Malone to Rosalía, Bad Bunny, and Nicky Jam. His music has accumulated billions of streams across global platforms.
Romanticism has been part of his catalog from the start. Early tracks like “Dile Que Tu Me Quieres” and “Criminal” built his initial audience on melodic, emotionally direct material. “Criminal” was a duet with Natti Natasha. His stated commitment to honesty and romance in the PAPER Español interview points back to that foundation.
The feature frames this new phase as touching multiple areas simultaneously. Music is the primary focus. But Ozuna also cited fashion as part of the shift. Latin artists at his level have increasingly treated personal style as an extension of their creative identity. That has been especially visible in reggaeton over the past decade. Artists have built brands across fashion and entertainment well beyond music. His inclusion of fashion here suggests a coordinated rollout rather than a narrow music announcement.
The mention of a world tour is the most concrete element from the interview. Tours at Ozuna’s scale are typically tied to new material. He hasn’t publicly confirmed a project timeline. The framing of the PAPER Español feature suggests something is on the way.
He also addressed reggaeton as a cultural force. The topic has become a recurring subject in mainstream entertainment media. Artists like Bad Bunny and J Balvin have expanded the genre’s global footprint in recent years. Grammy categories, crossover collaborations, and streaming charts have all reflected that rise. Ozuna’s engagement with it reflects his standing as one of reggaeton’s most established figures.
The PAPER Español post drew over 34,000 likes on Instagram, a solid number for a magazine interview feature.
The full interview is available on the PAPER Español website. Production credits include stylist Boroses, creative direction from Brian Calle, and digital direction by Ricardo Diaz.
