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    Home»Fashion & Lifestyle»US Fashion & Lifestyle»The TikTok-Savvy Activewear Brands Stealing Market Share
    US Fashion & Lifestyle

    The TikTok-Savvy Activewear Brands Stealing Market Share

    Cathaleen ChenBy Cathaleen ChenJune 15, 2026No Comments1 Min Read
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    The TikTok-Savvy Activewear Brands Stealing Market Share
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    A crop of small but emerging brands is capitalising on demand for novelty in the category, using TikTok-savvy marketing and a lifestyle-driven position to chip away at the dominance of established players like Lululemon.

    athleisure branding consumers direct-to-consumer e-commerce influencers Social Media
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    Cathaleen Chen

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